Homebuy 360 : Building Smarter Technology Solutions for the Real Estate Sector Date:   Monday , December 09, 2013 The Real estate industry faces a number of issues and challenges in terms of inconsistent levels of service to clients & customers primarily due to lack of control and visibility of key client relationships and also due to the absence of a powerful online solution for real-estate builders and realtors alike. When founders of Homebuy 360.com were working with Infosys, they had several colleagues buying apartments and were facing the same problems. The communication between the builder and buyer was highly manual and ineffective. Builders struggled with the issue of high employee turnover and fall short of providing good customer care. The apparent need to help their friends resulted in a brainstorming session about a business plan which led to the setting up a HSR Layout-based company which created something that is transformational for the Indian real estate industry, for builders, buyers, realtors and vendors. The idea was to connect all of them over internet to facilitate the home buying transaction and create a win-win proposition for both through their product Homebuy360.com. Homebuy360.com, a technology start-up,looks to make the home buying through settling-in process very smooth and simple for builders, buyers, brokers, vendors and banks by connecting them on a single platform. The flagship product www.homebuy360.com was started about 2.5 years back. It enables them to handle their entire sales management process from first phone call to hand-over and everything in between. For buyer it gives instant access to all information from anywhere in world. Homebuy has about 35 builder’s clients, across 6 tier-1 cities. Facing the challenges \"Start-up scene in India has always been tough with various barriers coming on its way. We have had a roller coaster ride like most of the start-ups. It took a lot of perseverance and belief in our idea, hope and positive thinking to come to a more reasonable current state where we have scaled to a good number of recurring paying clients\", says Rajat Kothari, Co- founder & Director, Homebuy 360. Given high demand for real estate in India, builders have had good time and barring few exceptions, have not really focused on customer care. The business is so profitable that they have not focused on bringing efficiency in their office work. The biggest challenge has been influencing the mindset of builder community. Besides this, like any start-up, they have faced challenge around finding the right talent, productive office space, legal advice, brand building. The Distinct Approach The young company is a staunch follower of the four guiding principles of Superior Customer Service where they take pride in serving their customers so that they keep coming back and refer to their friends in the industry; Simplicity of use wherein they have kept the user interface and architecture super simple; Speed of Innovation where they release features every month that are available to all of the clients with no extra fees and; Guaranteed Satisfaction where the company is open to refund the entire money of the clients if they find that their software lacks needed features in first 30 days. These four guiding principles give the company a clear edge over the others. HomeBuy 360 believes in innovation and keeps a close watch on new trends, happenings and keeps analyzing how these can relate to their business line. Supreme client focus, passion to develop the best product for real-estate industry, a vision to connect various real-estate stakeholders and create value for each of them is where they heavily invest in. The company looks forward to combine technology and offline services for multiplier growth and wishes to expand through channel partners, hiring and strategic partners alike.