Future TechnoCrafts: Crafting Success Confidently Date:   Tuesday , March 02, 2010 In the rat race, what always comes to the rescue is self-belief. Future TechnoCrafts has just that-and more. Having had modest beginnings, the thrust on quality is echoed even after having attained success. So when they say they do not have any competition, the earnestness is compounded with the confidence in their own products and services. In a story of pure grit and determination, a young Jagjit R Singh Chauhan had to start from the scratch, having only the luxury of guidance from his father. The hard work paid off and in 2001, established Future TechnoCrafts with limited resources. The fruits of labor today have translated to carving a niche in a competitive internet space, offering a host of services like website development, SEO, web marketing, e-commerce solutions, hosting solutions, corporate training and cyber law consultation. “Our business model is simple. We strictly follow business based on quality, time frame and maintaining good professional relationship with clients,” says Jagjit, CEO and Founder, with confidence. He believes that the USP of his company are quality service at affordable costs. “We explain the client how to utilize the services provided by Future TechnoCrafts for promoting their business and we avoid charging hefty fees for even basic consultations and solutions,” he adds. Future TechnoCraft’s main clientele consists of corporate and hotel industries, private companies, large, medium and small scale industries and service providing companies. Most of their business comes from volume partners and freelancers that are primarily web design and web development companies and marketing people based across the globe. “Our clients also provide us with good references based on our quality work and services. Besides this, our web marketing process which includes SEO, PPC, articles, webinars and online consultations give us a good business,” says Jagjit. The compamany has not failed to identify the crucial role that websites, web marketing, SEO and hosting solutions are going to play in the Internet industry. They are working on new innovations in the field of WAP technologies, different web applications and web marketing. With the specific aim of widening business horizons globally, their global strategy is not very different from their original one- reasonable rates and good quality service. “The global market is very volatile where the client sends an enquiry to varied companies for obtaining competitive quotations. We have explored our resources and capabilities and we utilize our core competencies for planning our global strategy. We strongly believe that a good web marketing process can really work well,” says Jagjit. Future TechnoCrafts works out an Internet marketing strategy for your business which includes processes such as Search Engine Optimization, Google Adwords, Yahoo PPC, blogs, Web Marketing 2.0 and PR write-ups. They believe that analysis of the target audience is very important in web marketing. This approach is used in search marketing, where the advertisements are based on search engine keywords entered by the user. Located in Mumbai and Delhi, Future TechnoCrafts is continuing to craft a success story based on “quality service, timely deliverance, good customer support and user friendly technology.”