Medusind Solutions: Creating a Win-Win Situation with Strategic Moves

Date:   Thursday , February 26, 2015

Seneca, a Roman dramatist, philosopher & politician once quoted, \"If a man does not know what port he is steering for, no wind is favorable\". This quote definitely fits any business scenario as well. If an organization is endeavoring to pioneer its market with its best services and solutions, a lack of well-chosen and pertinent strategy can lead to the breakdown of the entity. A company, in order to successfully weave and execute strategies, has to keep pace with the rapid industry shifts and ever changing customer\'s psyche. Many do not succeed in doing so. Medusind Solutions, an India based healthcare knowledge outsourcing company, has been successful in standing at the crest of the wave with its business strategies. Instead of reinventing the wheel again, Medusind has focused on moving forward with an approach that has enabled the company to keep up with the changing expectations of the industry. The strategy has been straightforward and simple - to be the best in the field which Medusind has expertise in, with a focus on performance driven quality deliverables and to create flexibility by building strong technology platforms. The company has retained its entrepreneurial flexibility and diversified in various verticals within US healthcare arena by taking advantage of new market opportunities as and when they presented themselves.

From its inception in 2002 till present, Medusind has been surprising competitors and clientele alike with its keen focus on serving U.S. healthcare industry and its clearly crafted performance-oriented strategy. Incorporated by a team of industry professionals, the founding team consists of Rajiv Sahney, Sandeep Singhal, Vipul Bansal and Dhiren Kapadia. The company started as a vendor for BPO services in healthcare coding, billing & collections. Under the leadership of Vipul Bansal, the current CEO and Director, Medusind has grown to become a globally integrated service delivery organization with its own propriety tech platform. The company has been successful both in organic and inorganic growth and is today catering to end to end medical and dental revenue cycle management services in the US. Medusind has further diversified and increased its services portfolio, offering third party administrator solutions and high end customized services in content management, medical abstracts, medical bill review and analytics. \"My focus has been on having consistent profitable growth ensuring that we remain an economically viable business and I take great satisfaction that we have achieved that vision,\" asserts Vipul Bansal.

Not only in its solutions, Medusind has also aligned similar performance-driven methodologies within self, thus creating a win-win proposition for both internal and external resources. It has achieved this by being very performance oriented and transparent about the company vision and expectations to its employees. By leveraging its home grown technology solutions across all service delivery workflows and various support departments, Medusind has built a strong software team with both domain and functional expertise. This has resulted in diversifying into software healthcare practice management as a separate business vertical further expanding its capabilities.

With client\'s needs, requirements and satisfaction as its lifeblood, the crew deploys their domain expertise, experienced manpower and cutting edge technology in the end-to-end and cost-effective solutions that cover the whole spectrum of tasks and processes in the US healthcare industry. While the other vendors serve a specific sector of the healthcare industry, Medusind, backed by CPC-certified physician coders, billing, coding and software professionals, has mastered multiple services in the healthcare KPO and BPO arena that endeavors to deliver increased efficiency at reduced costs. The industry specific and customized solutions have been successful in earning happy customers across the genre of Physician practices, Hospitals, Dental groups, Group Purchase Organizations and Third Party Administrator companies leading to a high client retention rate of 95 percent over the last 12 years.

Expediting Growth

Clearly understanding the criticality of a finest work culture to augment the performance, the organization owns an environment that ensures loyalty and consistency. Multiple HR strategies including emphasis on right hires, internal and external trainings, performance management methods and organizational wide appraisal reviews have helped in maintaining a cohesive work environment. Constructive feedback and continuous learning is a way of life here. This is visible with a large percent of home grown leaders and high retention of employees. All of these have helped in getting faster scalability leading to efficiency, better deliverables and happy customers.

\"We want to continue to operate from a knowledge and domain expertise stand-point and use the tools of the day which are available,\" concludes Vipul. With a consistent profitable growth record over the last decade, Medusind looks forward to reach a 3-digit mark in its next 3 to 5 years and they are buoyant that the present strategies will help them in accomplishing the goal.



Medical and Dental Revenue Cycle Management
TPA Solutions
Spend Content Management and Analytics
Consulting & Allied Services

Key Management:

Rajiv Sahney, Chairman

Rajiv is the Chairman of the board and is the co-founder promoter of Medusind. Prior to Medusind, he headed a venture capital fund that invested in outsourcing companies, of which two were in healthcare. He also ran varied businesses and has been a consultant with Bain and Co in London.

Vipul Bansal, CEO & Director

Vipul is a co-founder of Medusind. He is an experienced general management executive accomplished at growing and managing high performance, complex-process production and service delivery operations. Prior to Medusind, Vipul has managed businesses in diverse industries ranging from real estate development and construction, precision manufacturing business and engineering services.


India Mumbai, Chennai, Ahmedabad & Coimbatore
U.S. California (LA), Orlando (FL), Oklahoma City (OKC) & Dallas Fort Worth (TX)