Milestone Internet Marketing:Maximizing Online Revenues and Profitability
Date: Thursday , December 11, 2014
The impact of digital technologies on consumers has reached a crescendo, where the marketing strategies have to be revamped in short intervals to garner better results. The imminent need is for creative digital marketing to gain insights and extract vital statistics on consumer engagement. Headquartered in Santa Clara, CA, Milestone\'s results-driven service philosophy and strategic thinking in understanding the evolving digital market place, maximizes online revenue and profitability for clients.
\"We offer software to enhance digital marketing strategies such as website content management system, local search software, social media management software, and reputation monitoring software,\" says Benu Aggarwal, Founder, Milestone. The integrated software platform helps organizations to increment their digital marketing efforts.
\"Our technology platform is highly optimized for driving significant traffic and leads on our customers digital assets,\" states Benu. Currently used by several franchise chains and individual businesses in the hospitality sector, Milestone\'s integrated solutions and expertise in developing web and mobile sites, social campaigns and cross promotions lend the competitive advantage for clients.
Milestone\'s comprehensive solutions comprise of Galexi CMS the next generation SaaS content management system that allows hotels, brands, and management firms to rapidly deploy and manage website content cost-effectively. The company\'s listings management tool Naptune optimizes business profiles, maintains the client\'s location information in one database, and populates local listings with a single click, weeding out duplicates.
To tap into the tremendous impact of social media, MediaConnect360, an integrated online system from Milestone allows users to control their social media activity from a single interface. The system enables clients to interact with new audiences across multiple marketing channels, introduce marketing ideas, and increase social productivity. An online reputation management system, eBuzz Connect, delivers a single interface for monitoring all major hotel review websites and social media communications.
Milestone uses several web analytics tools such as Google Analytics, Omniture, and Marin to provide web performance information on visitors, traffic, search engine referrals, and keywords. These tools provide insights into consumer behavior and conversion statistics. Key metrics include website sessions and visitors, top referring sources, performing pages and keywords, conversion rate and more.
Milestone promotes businesses of over 1500 clients on the internet offering solutions for a wide range of customers in the lodging industry, restaurants, spas, B2B segment, fortune 500 corporations, technology, and consumer-driven businesses. The company\'s solutions are tailored to meet specific brand positioning, target markets, and budgets for each client and market segment. Milestone is a preferred internet marketing vendor for several major hospitality chains and management companies like Holiday Inn, Hyatt, Wyndham Hotel Group, Best Western International, Grand Velas to name a few.
In an insightful example, Holiday Inn Chicago Mart Plaza was in need of a website to highlight the hotel\'s upscale accommodations and increase the online traffic and revenue. They worked closely with Milestone to update their online performance and develop a technology-driven, content optimized website following the latest search engine optimization and social guidelines. \"We optimized the website for search mobile, social media, and conversion. Since the new site went live, our internet strategies has generated an additional revenue of $300K within three months, 70 percent increase in website traffic and 314 percent increase in mobile traffic for the client,\" says Anil Aggarwal, CEO.
Milestone has won over 200 awards and accolades for excellence in design, marketing strategy, and social media for clients. On its futuristic vision, the company will continue to enhance its Integrated Marketing and Analytics platform to be the preferred choice for all SMB businesses across the globe.