CandorWorks: Adding Value to Customers Tirelessly Date:   Wednesday , October 08, 2014 Gone are the days when \'Entrepreneur Hats\' were worn by yester generation businessmen. Today, we see a new breed of tech savvy entrepreneurs coming up with mind boggling innovations catering to specific group of customers which calls for targeted marketing campaigns and lead generation campaigns. These young enthusiasts are though profound in technology; they lack in-depth knowledge about marketing and lead conversion. This causes a huge gap which takes their business to a down-turn. Filling this gigantic gap is CandorWorks, a lead lifecycle management company that is born with the objective of dramatically improving the ROI of B2B organizations by making customer acquisition as easy as possible. Since the customer acquisition geniuses are keen on securing long-term relationships with customers, they don\'t hesitate to say NO when they have a minor doubt that they will not be able to add value. Amidst other companies that thrive within a small domain of lead generation, the Pune-headquartered company thinks outside the circle to masters the art of managing leads by qualifying and nurturing them. Not all the leads can be the perfect come-and-take-my-order type. The company qualifies the warm leads that are truly interested, yet not ready to convert into hot leads, through proper education and nurturing. It also weeds out the leads that can never be customers from those who have the propensity to buy the solution; so the sales team won\'t fritter away their valuable time and effort by chasing those leads. The Innovative Solutions CandorWorks provides special intelligence to get the pulse of the prospect before making that critical first sales call. The company also provides services structured around unique requirements of its customers. CandorWorks has patronage of some of the fastest growing technology companies that challenge industry leaders with their disruptive & innovative solutions. With deep understanding of market dynamics, CandorWorks has created a formidable position in IT Security and Cloud/SaaS space. \"We don\'t work with Fortune 500 or very large enterprises. Our sweet spot is in between companies that are 50 to 1,500 people strong,\" says Manish Kothari, VP - Sales, CandorWorks. With extensive experience in dealing with projects of various complexities, the company has transformed from mere executors into thinkers; who have now evolved into collaborative consultants. Founded in 2009 with one customer and two employees, CandorWorks grappled to execute low-complexity projects with technical knowledge limited to CRM. But they believed the challenges were blessings in disguise. That positive attitude in learning has transformed the company into an institution acquiring at least two customers per month. As technology is transforming marketing from outbound telemarketing to content marketing, CandorWorks enjoys being less on the \'push\' side and more on the \'pull\' side, where the target is to take the customers to the right audience. The company is really happy that its clients not just value its inputs but also work on them, despite its size. Their transparent process offers complete control to its customers. CandorWorks strongly believes that profitability and scalability are not bad words, but they should not come at the cost of happiness. Hence, CandorWorks\' employees are not pushed to a limit to extract value out of them. This enables the energetic and enthusiastic team bestowed with freedom and respect to fall in love with their work. In such a positive environment, they are eager to learn from each other and apply those learnings in real-life scenarios. The company motivates its employees by celebrating even the smallest achievements. Apart from expanding the Indian team, the company also plans to open its own office in the U.S., and employ a few more people on-site. Going forward, CandorWorks aims to expand its territory to customers in newer markets and verticals from regions other than North America. The company is keen on maintaining its reputation in adding value to its customers and will tirelessly keep working towards it. Panel Management Manish Kothari, VP-sales, CandorWorks has a decade & half of rich experience in conceptualizing businesses, leading teams, achieving revenue & profit goals across geographies and industries. He is specialized in designing & implementing sales & marketing programs for technology products & services from offshore environment. Offices: North America, Pune Offerings 1.Event participation management services: Ensure better turn-out ratio & most relevant participants Convert participants into sales-ready opportunities with proper nurturing 2.Marketing automation solution: Produce better results while being economic as compared to in-house team Good reporting system that help to analyze which communication works with whom; thus providing the basis of the next campaign