Nastrac Group: Clients' Brand Ambassador with Talent Sourcing Capabilities

Date:   Monday , June 15, 2015

Nina Alag Suri, Founder & CEO of Nastrac Group, does not believe in doing different things, rather believes in doing things differently. In early 1997, Nina � a semi-geek at heart � realized that she was not satisfied with just following a job profile and decided that she had enough of being cogs in the wheels of large organizations. The quest for a free-thinking and autonomous environment where the thought process of every individual is liberated drove Nina to leave her cozy job and start her own venture Nastrac in late 1997 from her garage with just $1000 savings. With an investment of $900 on a computer and $100 on a mobile, Nina started her venture with courage, passion, commitment and zest to make it big. Unlike other tech giants who started their journey from a garage and took some time to taste success, Nastrac within two years of its operation, cornered the market and embraced Europe (1999 Finland and 2000 UK) as its next destination to offer its services. The success saga of Nastrac does not end here. The growing popularity has given the company a much needed push to shift its headquartered to Singapore. Today, the global organization provides its best-of-breed strategic hiring and consulting services from Asia to Europe, North America, Middle East and APAC.

Born with a hunger to implement every automation tool available in the market, the organization works closely with its clients to find the best talent for the job through its wide network and world-class hiring processes. The company\'s forte lies in providing unparallel business solutions within Hi-Tech and Banking & Financial services industries. Machine-to-machine learning, use of Big Data & Analytics to analyse, enhance outputs and Cloud for better collaboration & workflow are amongst the few of the latest inclusions in Nastrac\'s approach.

Nastrac\'s Pillars of Strength

The success mystery of Nastrac � a multi-award winning organization � is unveiled. Well established boutique mind-set to maintain personal touch with its clients, fanatical about quality to retain loyal customers, word of mouth, good referrals, strong global footprints and automation are the pillars of strength that made Nastrac a horse of a different color. \"Starting with the CEO, all key management are professionals & practitioners with deep industry experience who offer best-in-class service to the clients. Cross leveraging business referrals across geographies is one of the key winners for our organization helping us gain tremendous market footprint throughout the globe with relatively low costs and barely any investments in advertising or other marketing campaigns,\" affirms Nina.

Time-to-hire and quality of hires remains the top most priorities for all clients. Additionally, operating a sophisticated process also involves the risk of getting their fingers burned resulting in losing a good resource along with putting the company\'s reputation in jeopardy. But, Nastrac with its seasoned veterans delve deep into these problems and understand the subtleties and crop up with unique solutions that makes things work better for its clients. Putting latest technologies into practice also help Nastrac to be more accurate and precise in hiring process which results in delivering best talents.

Seeing Employees as Assets, Not Cost

Unlike many other companies who treat their employees as just another expense, Nastrac see its people as valuable assets. The company adopt various innovative ways to attract and retain them. People at Nastrac are entertained with open, transparent and fun environment with a strong essence of trust, honesty and loyalty within the team. Nastrac takes initiatives in bringing entrepreneurial mind-set and result-oriented attitude in its people. Incentives, performance linked rewards, flexible working hours, work from home options amongst others are not only acceptable in the organization but also encouraged as it delivers exceptional results.

\"I offer equity to the people who contribute over time to help me build this business. Many people who joined Nastrac during the startup phase in each of the locations continue to be with me and have subsequently grown to become Directors and Shareholders in Nastrac,\" adds Nina.

Adding Feathers in its Success Cap

Climbing the success ladder with an unswerving 40 percent year-on-year growth since the last five years, Nastrac has become the pioneer in the HRO realm. A strong realignment of back office operations last year has paved the path for the company to outsource a fair amount of its research and analytics work to Vietnam which resulted in significant improvement on its bottom line.

With an upcoming office in San Francisco, Nastrac envisions to open offices in Canada, other locations within U.S. and Europe in the next two years.

Panel:

Key Management:

Nina Alag Suri, Founder & CEO

Prior to setting up Nastrac Group, Nina held key roles in IIS Infotech Ltd., ICIM (An ICL Company).

Expertise:

  • Technology Services

  • Financial Services

  • Banking Services

  • Retail Services

Awards:
  • Entrepreneurship of the Year 2013

  • Notable SME of the Year 2013

  • SME of the Year 2014

  • Brands Award 2014 for best brands in Asia Pacific

  • Singapore Quality Medallion for excellence in quality 2014


Offices: APAC � Singapore (Headquarter), UK � London, Bournemouth; U.S. � New Jersey, California and India � Mumbai.