ViVu: Pacing Up in its Business

Date:   Tuesday , November 03, 2009

Founded in 2008 by Sudha Valluru and Siva Kiran, ViVu developed a ground-breaking interactive communications technology that provides a solution for meeting organizers to create, publish and manage high-quality video events. It provides interactive communications technology that enables live video participation from a PC, Mac or Linux without any proprietary downloads and seamlessly integrates with most of the popular streaming video and conference solutions.

The team developed the first enterprise quality video over IP a decade ago and is now building a participative platform that scales and provides the ease-of-use, quality and availability expected in an enterprise. ViVuís Participative Event Platform is actually a software service that can be accessed over the web. The backend infrastructure is enterprise-grade and leverages Java EE extensively for all of the modules and web services. ViVuís interface on the client-side comes as a very intuitive browser-based application and requires no client installation as it leverages both Flash and Java extensively.

The company charges subscription fees for its various services. A single user would pay $49 a month for unlimited use, though a 30-day trial is available. According to ViVu, it distinguishes itself by syncing with a full range of video recording and streaming products, even smartphones. Claiming that it is easily scaled, ViVu says that the users do not have to worry about messy downloads or installations in order to connect face-to-face over video. ViVu solution is targeted at enterprises and is being used in a variety of ways: remote training courses, sales training on new products, and remote live video caller participation during Webcasts.

To bring its video conferencing and online event software to market, the Sunnyvale, California-based ViVu has recently raised $3 million in series A funding from Inventus Capital Partners, Draper Fisher Jurvetson, Quest Venture Partners with entrepreneur Bill Carrico participating. Growing ahead with its business model, the Co-Founder and CEO of ViVu, Valluru affirms, ďOur vision is to interactively connect many people over video and make the experience even better than being there.Ē