The Cookie: Steering Brands at the Forefront of Digital Marketing, Creativity & Technology
Date: Wednesday , August 17, 2016
It is mostly a day dream for startups to break-even as early as three years of its inception. But The Cookie, a pride digital arm of UMM Studios & Technologies (a digital technology entity), has risen to be a name to reckon on as it has successfully delivered 100+ digital campaigns and serves marquee clients including Infinitheism, Express Hyundai, Euroceil, Sunnybee, VIP Housing, Vidiem Appliances, Kamachi TMT bars and several others. The secret ingredients for engineering such stunning triumphs stem from the finest blend of its creative strategies, change-capable pragmatic workforce and more importantly, its result-focused marketing solutions. In this competitive digital marketing industry, where most marketers tend to outrun others by solely focusing likes and shares, it is quite a dare dream to be an agency whose prime focus is to deliver the bottom-line results on more RoI. However, The Cookie has been defining this norm since its inception.
Deciphering the Success Recipe
Running under the aegis of industry visionaries, The Cookie was born out of two years of industry\'s scrupulous scrutiny and today is highly acknowledged for its digital strategy & marketing consultation, and social media marketing services. Unlike most of the other companies who rush headfirst into the industry clueless, The Cookie believes that detailed research and prioritization of key objectives of organizations are intrinsic to an effective strategy. Thus, its Google certified strategists help clients to devise their complete digital presence - from developing digital assets to monitoring their marketing efforts. Likewise, its social media marketing experts run a thorough research of a brand and helps it achieve the best-suited option, while continuously keeping it informed about its activity.
Every digital marketing services of the company, including Search Engine Marketing, email, online marketing, SEO and Social Media Marketing, functions on the same belief. Its marketplace analysis, digital acquisition, asset development, digital media planning & optimization, and advanced analytics are the additional perks that portray the company as a one-stop-shop for all the digital marketing needs. Guided by two winning propositions: RACE Strategy and SOSTAC frameworks, the company\'s services are built to help clients emerge as winners. While RACE empowers the crew to help brands Reach to a larger mass, decipher the plan into Action, Convert the people into a customer through various marketing modes and regularly Engage the customers SOSTAC, on the other hand, propels the team to analyze the Situation, set Objective, design Strategy, deploy Tactics, churn out Action and regularly Control these parameters.
The company is also one among the few Flipkart authorized marketing reseller for e-Commerce marketing.To churn out such capabilities, the company has institutionalized a strong 90 day program called Omnia, where it converts people to specialized experts in digital arena. With such perks in its brace, the company envisions completing 1000 successful digital campaigns by 2020. \"We aim to expand our wings to Bangalore and Mumbai and are looking forward for potential investors, business partners, talents and clients to support our expansions and operations there,\" concludes Santhosh Palavesh, Managing Director, The Cookie.