Enterprise Concerns over Network Privacy Boost Industry for BYOD Security Solutions

Date:   Tuesday , January 31, 2017

Headquartered in the U.S., Allied Market Research is a full-service market research & business consulting wing that intends to provide business insights & consulting to assist its clients to make strategic business decisions & achieve sustainable growth in their respective market domain.

The increase in the number of enterprises and employers opting for BYOD security solutions for securing their corporate data networks is augmenting the industry\'s growth. Organizations and business enterprises ushered in a new era of work culture by popularizing the concept of bringing-your-own-device (BYOD) to the office. The concept of using personal devices to log onto the company\'s corporate network has appealed to a large number of employees across the globe. BYOD has improved employee satisfaction and productivity by making workers feel more connected and comfortable with their devices. It has allowed for even remote access to work-related options and allowed them to work on the work. Thus, enterprises are benefitting from the widespread benefits of enhanced efficiency and output, as more and more employees take ownership over their work, with the use of BYOD.

However, the enterprises and businesses are also aware of the need to implement user privacy policies to ensure BYOD security. The BYOD security market is fast expanding to cater to the demands of organization privacy infringement, access issues, and control of personal & corporate connections. The need for security and enforcement of employee-friendly policies that do not invade the personal usage of the user, as well as put corporate security policies in practice are driving the industry forward. According to expert analysts following the BYOD security market, the industry is forecasted to earn $24.6 billion by 2020, supported by a CAGR of 36.3 percent.

Virtual Mobile Infrastructure a Feasible Solution

A majority of the employees bringing their own devices to work complain about the invasion of privacy by corporate security solutions. Even employers are having concerns over the current security available in the mobile device. This could potentially change with the implementation of a privacy route that allows efficient security for employers\' control and still maintains the decorum on employees\' personal information on their devices. Many BYOD security solution developers are coming up with unique solutions to create such policy. For instance, Avast Mobile Enterprise has developed a specific solution called the virtual mobile infrastructure (VMI) for BYOD devices. The new Avast Virtual Mobile Platform (VMP) permits enterprises and employers to deploy a \'virtual mobile device\', which includes custom and third-party applications on any device connected to the corporate network via the cloud. The organization can separate the business aspect from employee\'s personal access applications through a virtual simulation of a smartphone device on the BYOD device. This promotes a singular use of the simulation for business operations.

In the words of Sinan Eren, VP, Avast- \"We thought the best solution to provide security was to remove the data aspect completely from the actual mobile device, while still preserving that mobile experience\".This marks a significant development in BYOD security and this will ensure that other security solution providers in the BYOD security market will catch up with more innovative privacy solutions.

Secure Communications to Protect BYOD Threats

The heavy influx of bring-your-own-devices to the workplace has raised concerns with employers about the issue of security threats. Data breaches and intrusions into the corporate network are what the enterprises are extremely cautious about. This can be kept in by following secure communications to enforce proper privacy of work-related data. The implementation of secure communication policies and solutions across any connected network or device proves to be safer. It must use a hardened operating system which would offer high-security encryption for data. These communications can be managed in-house or outsourced by the organization from a cyber-security firm. The issue of BYOD security should be an ongoing process and solution providers have to constantly ensure that their solutions are feasible and cost-effective in the long run. The BYOD security market is expanding rapidly as more and more enterprises are taking their network privacies very seriously and adopting BYOD security solutions, such as mobile data security, mobile device security, and network security.

The global BYOD security market has the potential to rise to great heights in the next few years. This will be attributed to more diverse and open work cultures which encourage BYOD culture in the organizations, as well as the enforcement of privacy policies for enterprise control. While regions of North America and Europe have been quick in adopting them, the Asia-Pacific region is slowly opening up to the BYOD concept and will eventually contribute to the BYOD security market.