Instinct Media: Simplifying Web Technologies, Maximising Business Returns
Date: Wednesday , February 08, 2017
At the time when internet usage is growing rapidly in India today, every business and brands are keen to make the most out it, be it website, online advertising campaign, social media promotions or taking business online through apps or e-Commerce site. For small and medium business, the challenge lies in identifying the right partner who will guide them in right way from strategy to execution. In 2009, back then India\'s internet users were about 70 million as compared to today\'s 330 million users. Facebook and Twitter were nascent, 2G was a luxury. It was a fortunate time for Instinct Media to have started in the same year which gave access to being part of the India\'s digital growth story.
Spinning web with the power of Google
\"Growth came naturally to us, the demand for digital marketing services were huge,\" says Instinct Media\'s Founder & CEO Rushabh Navin Vasa. \"Today social media is all the rage, but when we started, it was all about creating website and blogs,\" he adds. Once business had websites, they wanted customers to visit their site from both organic and paid means, that\'s when Instinct Media started offering Search Engine Marketing (SEM & SEO). Providing reliable strategy to obtain optimal results from SEM were made possible with Rushabh\'s association with Google and all the training and certifications the company got from Google\'s partner programs.
In 2013, Rushabh had the opportunity to play a pivotal part in formation of Google Business Group - Mumbai (GBG Mumbai). It\'s an outreach program initiated by Google to help small and medium business to use web technology for business success. Though Google does not own the group or pay the members, it does offer exhaustive amount of knowledge, resources and training programs to organizers such as Rushabh, who in turn help the local community and clients to use technology for succeeding in business.
The beauty of digital marketing is its ability to measure. A great example of this is a case where it helped an online ticket booking site called Fastticket.in to achieve the incremental traffic through analysis and optimization of the website for keywords, content and technical compliance with standards suggested by Google and other popular search engine. For a host of brands from travel, leisure, entertainment to B2B, Instinct Media continues to provide a host of web and Google services including G Suite (formerly Google for Work), Google\'s marketing tool AdWords and Google Analytics to measure performance. All of this is possible due to the support Instinct Media gets from Google. \"The expertise and knowledge we receive is passed on to our customers, and that\'s been our secret behind success,\" asserts Rushabh.
Focus On Training
Rushabh and his team puts their digital marketing excellence to use to drive digital marketing and social media requirements of clients, such as Bank of Baroda, ICICI Prudential, Lupin, Balaji Telefilms, Wizcraft, Cricketer Yuvraj Singh, Falguni Pathak and many more. Instinct Media had a revenue growth of 300 percent last year. In the coming days, the company intends to venture into other dimensions of technology, and build its own apps that are built ground up for Indians to access technology without English being a barrier. With their simple approach of making business owners understand technology and provide solutions that drive results, Instinct Media is all poised to grow to new heights.