Revolution: The CONSUMERIZATION
Date: Tuesday , December 03, 2013
Houston, TX based NetIQ Corporation (NASDAQ: NTIQ) provides IT system management,
security management, and performance management software for the modern enterprise. The
company was acquired by The Attachmate Group, Inc.a $ 1.2 billion company.
A quiet revolution is taking place in the world of business information technology. And like many revolutions through history, it began in the street, apparently spontaneously and was largely dismissed before it became too large to ignore.The revolution is \"consumerization\" and it is turning business IT on its collective head, changing both the type of technology that is used for business computing,and the way in which users think about information. Moreover, it is redefining the role of the CIO and IT department in light of business requirements and how enterprise software is built.
Consumerization is simply the adoption of \"consumer\" technologies within business IT. Rather than IT departments run as command and
control organizations that set policies
and define strategy for company issued devices and applications,users are increasingly bringing their own devices – smartphones, personal tablets and laptops – into the office to use for business. With them users are
bringing web-based or cloud-based tools that are more easy to use than corporate alternatives.
It may seem like a small change,yet the ramifications are immense because they change everything we assume to be true about how
technology enters the workplace,what happens to information processing and how users expect
to interact and use business applications.
In developed countries with decades of entrenched IT organizations with robust policies and processes in place, the first signs of consumerization usually appear in the boardroom, and in pockets of new-hires. Senior
executives and board members start the consumerization ball rolling with demand to use personal tablets to run business applications such as email or to access corporate file servers, which pushes CIOs to reassess their
policies, procedures and technologies
needed to make the transition.
In India and other emerging markets, consumerization is almost always driven from ground up by new generation of employees who
have grown up with their mobile devices. And the challenge is little different than what we see in developed countries.
In a fast growing market like India – yes, even a slow growth of 6% is fast by developed market
standards – the IT organization faces dual challenges. On the one hand, burgeoning organizations need standards and policies created and enforced to allow them to scale
and prevent chaos. On the other, new
hires—especially younger workers –want to bring their own smartphones,already laden with applications to connect them to the corporate plan to receive email and access corporate
applications anywhere, anytime.
In both worlds these behaviors have significant impact on IT. Both begin the inevitable shift of power away from a centralized IT function
to the business user – and it is that shift of power, the democratization or de-centralization of control that really defines the impact of consumerization more than any individual technology or tool.
Once the doors are open to using
personal tablets and phones, the flood
of personal devices, tools, applications
and data services follows quickly behind. Enterprise applications need to be built to appear as if they are built to run on these devices. Neither these devices nor the new users have tolerance for old way of interacting
with enterprise applications.
No trend, even one as powerful as consumerization, is without its downside. The most often cited are a lack of control over the tools that are being used, difficulty in supporting a wide array of applications and
infrastructure, and perhaps most concerning, security worries over the inherent risks of mixing personal and corporate computing tools.
This last one is definitely worth examining in more detail. As attackers have grown increasingly sophisticated in breaking into business networks and stealing sensitive or valuable data, so organizations have improved security controls, tightened monitoring, and
stepped up employee education.
Yet consumerization constantly works to undermine those efforts. By mixing business and home computing so freely, greater risks are introduced that have to be managed. A device that is used during the day to access business information might well be the plaything of an employee’s child in the evening. Data stored on non-corporate applications outside the network
could well be at far greater risk than
information that remains safely inside
the perimeter. And smartphones have become a special target of attackers, who write custom malware designed to enable attacks on business systems and to steal information.
The often over-worked security team must constantly balance implementing ever-more stringent controls against the need to allow
people to use their own devices. It is difficult to tell an employee what
software they can, and cannot, install on their own tablet. Likewise, when an employee leaves the business, ensuring that the data on a personal laptop is deleted can be complicated and lead to legal problems if the employee resists.To best prepare for the impact of
consumerization, embrace it. Think
carefully about your organization’s
business goals, and plan early. While
some in the developed world may perceive the effects of consumerization as a shift of power away from the IT department, in emerging markets like India, still growing IT departments
can be leaders by selecting the
right technologies and architecting datacenters and applications to foster consumerization in a secure and organized way.
Newly emerging Indian IT organizations have an opportunity to become leaders in harnessing the
democratizing power of this trend and unleash the productivity of its workforce. This can be very liberating.
Leadership can further help the business
integrate the latest IT trends and even
identify new business opportunities At the same time, the security teams can focus more on the security of critical data as it moves between
corporate, home systems and the cloud.
Moreover, they can provide a similar
role to the rest of the IT organization,
offering advice on security and providing better risk management monitoring capabilities to business leaders.
Consumerization is a powerful trend and trying to ignore it is foolish and futile. Visionary IT departments will seize the moment and shift their focus from command and control to
harnessing the power and opportunities
consumerization offers. And that\'s a
win for everyone.