Komli Media Plans Asia-Pacific Expansion, Raises $6 million
Date: Tuesday , August 03, 2010
The digital media network company Komli Media has secured $6 million in additional funding from existing investors Nexus Venture Partners and Draper Fisher Jurveston. The ad network will use the funding to expand their presence across the Asia-Pacific region. Komli had raised $7 million from the same investors in 2008.
The Mumbai based digital advertising and technology company has recently acquired Australian firm PostClick, as it began expanding across Asia-Pacific. Currently, Komli Media’s digital media network represents more than 1,500 websites, including sites such as Facebook, Expedia, and Bloomberg, reaching 30 million users across different categories and regions. In India, Komli competes with the AdMagnet, NetworkPlay, Ozone Media, and Tyroo.
Amar Goel, Founder and CEO, Komli Media says, “We are excited by the continued commitment from our investors. With over 90 people across eight offices, Komli Media will now be able to serve the needs of both our global and local partners in a better way.”
Detailing on the demand for its service and expansion plans, Ankur Rathi, Marketing Head, Komli Media says, “India will continue to remain our focus area; however, Asia-Pacific is a lucrative and very important market for us. We are taking it very seriously and that is evident with the recent acquisition we did in Australia. We will continue to build a strong team, the technology, and our brand offerings in these markets to become a leader across Asia-Pacific. We will soon launch our audience measurement platform, ViziSense in Australia with a strong team led by experienced professionals.” The online advertising market across Asia-Pacific is in excess of $10 billion, and is the fastest growing market in the world,” he adds.
“The team at Komli Media has been focused on developing amazing technology to help the online advertising ecosystem and this core investment in its platform is driving rapid progress in its mission to be a leader in the Asia-Pacific market. We are excited to continue to work with this great team,” says Ashish Gupta of Helion Advisors.
With India’s Internet user base growing over 50 million and its increasing broadband penetration, the company will continue to focus on India as a top priority of their growth plans.