Yellow Umbrella: A Revolution in Direct Marketing Date:   Wednesday , October 08, 2014 The \'Game Changers\' in Direct Marketing took a path from where others saw a Dead-End. This is Yellow Umbrella. This implementation champions have revived the whole meaning of the term \'Direct Marketing\' (DM). Thus, DM was resurrected, bringing thunderbolt to Advertising and Marketing industry. While many corporate interpret direct marketing as a part of technology, Yellow Umbrella, with its expertise in both creative & communication, plots the customer, generates interest and opens a channel of communication. Being a major contributor towards the success of DM in India, Yellow Umbrella is indomitable in its service level which, in spite of possessing high competency, takes charge to eliminate the complexity and provides uninterrupted service. The Company, comprising of a very dynamic team, is the only full-fledged DM organization to be certified ISO 9001:2008 and also rated SE3B by NSIC CRISIL. DM has always been considered as the most conventional form of marketing communication, bringing various corporate to their distinct consumers, eliminating all the mediators. With its inception in 2010, Yellow Umbrella has carved a niche for itself with diverse services delivered through its offices spread across India and globally. Various facets of their services include Direct Mailers, Digital campaigns, Response Management, Mailing List, Data Analytics, Tele-calling, Mail Distribution, Loyalty Programs, Creative, Conceptualization to name some. Owning more than 40 million consumer records, Yellow Umbrella knows the pulse of audience. To service the diverse cultural requirement across India, Yellow Umbrella strategically executes highly professional campaigns of more than 100,000 mailers, each day. This base is refined and organized using latest Database Management Systems, Data Warehousing, Web integration, Data cleaning methodologies, Data Segmentation techniques, Business Intelligence tools and more. Yellow Umbrella has deeper understanding of the customer fragmentation in India. \"Our clients come to us to stay with us\" gestures YU Team which also believes \"If a marketing campaign has failed, it is to do with lack of strong base, implementation failure, lack of expertise and enormously lacking strategy\". \"We are a modern team with conventional belief. Customers do not care if the service provider is 10 year old or 100 years old or just born in the industry. All they are concerned is what the service provider can do for them. The background is just supporting evidence, not a conclusion. Consistency and expertise matter. Our service level is the only word of mouth. Service delivered by an amateur DM company is like serving Half Cooked Platter while we bring to table, the engineering mind along with meticulous execution of a marketing agency,\" says Yogesh Aggarwal, Group Chairman Each one in the leadership team at Yellow Umbrella brings in an experience of over 20 years in helping businesses meet their customers. Apart from being one among the top Industry leaders, YU Group also runs a successful Event Management vertical along with recently launched Media agency. With a team of over 500 staff, Yellow Umbrella never takes an off. At least one of its eight offices keeps working all the time to ensure that clients are served, going an extra mile. It envisions providing the finest customer contact solutions to clients and continues to add significant capacity, implementing technology updates and adding new facilities to meet clients\' growing needs. Approaching consumers without understanding the target audience, their value and what they expect from you is like shooting without an aim.\' says Yogesh. Panel - Web Address: http://www.yudirect.com/ Offices- INDIA- Delhi, Mumbai, Bangalore, Kolkata and Hyderabad Global Offices - Dallas, U.S. Service Verticals-Finance, FMCG, Charity, E-Commerce, Publishing houses, Hospitality, Real Estate, Major Clients- Fortune India, United Spirits Limited, Help Age India, Sense International India, The Economist, The Outlook, Aditya Birla Money, HDFC bank, ICICI Lombard, L&T and many others Services Offered- Direct Mailer, Digital Marketing, Mailing List, Response Management, Telemarketing, Customer validation programs, CRM apps Management- Yogesh Aggarwal, Founder & Group Chairman Yogesh Aggarwal is the Group Chairman of Yellow Umbrella & Managing Partner at GoIndietv India