Is India At A Technological Revolution In The Wellness Space?
Date: Tuesday , February 21, 2017
Truworth Wellness is one of India\'s leading digital health & wellness company offering a complete suite of online and offline products and services in the areas of health risk assessment, biometric screening & diagnostics, nutrition & fitness coaching, chronic disease management, pregnancy care, and stress management, to name a few.
Technology is an essential part of our lives today, the importance of which is undeniable in the fast- led tech - driven world. The human dependence on technology is unmatched. Advancement in technology in this era has shown marked increase in productivity and also ensures efficiency in work and ease. The emergence of information technology in India has served as a catalyst in technology to reach to the masses. The web has made the world a close-knit market.
Technology has efficiently changed the manner in which healthcare services are being delivered in India. The private sector has primarily aided technology adoption in the Indian healthcare segment. Technological solutions have become an integral part of process management, patient care and the management information system (MIS) in hospitals, clinics and amongst health & wellness platforms. This has largely helped to optimize costs and effectively manage operations. According to research firm Gartner, expenditure on information technology products crossed $1.2 billion in 2015.
A lot of companies in the health and wellness space have also started using varied advanced technological solutions.These solutions include wearable devices, healthy meal deliveries, doctor consultations, weight loss programs, health products fulfillment, medicine deliveries, and so on.
When it comes to adapting a healthy behavior, new-age consumers are also keen on using technologically-enabled fitness devices. Such wearable devices enable them to accurately measure their daily levels of activity. With the help of calorie counting applications, they can now correlate their daily food intake with activity levels to get a better insight about their daily lifestyles.
These apps and devices are enabling the consumers to manage their \'Quantified Self\'. This refers to the methodology through which one can track all aspects of their lifestyle & analyze the numbers and trends to identify areas where one can bring healthier improvements in themselves.
Apart from a built-in tracking mechanism, some apps & devices have also started providing health coaching with a health expert at the back-end which helps in monitoring user\'s day-to-day lifestyle. This kind of health coaching solution enables users to get customized suggestions from a health expert dedicatedly monitoring their current condition, focus areas for improving lifestyle outcomes etc, thus, allowing users for better management and prevention of lifestyle diseases such as Obesity, Diabetes, heart disorders, and so on which has seen an exponential rise in India. However, these solutions are all scattered around the place and very few players provide a single platform to bring all of the data together in a coherent way.
Few start ups have recently developed programs to help consumers to get an understanding from their own data and assist them to develop the lifestyle that would keep them healthy. This level of personalization is achieved through analyzing the usage pattern behind a range of features they provide, such as chronic disease management, pregnancy care, stress management programs, biometric screening and diagnostics, medical doctor and specialist opinions, smart dashboard, health vital tracking, food and exercise tracking, health risk assessment, and health content. Through the analysis, such platforms are able to provide insights about the improvements one can make in their daily lifestyle. The key feature of such a model is high engagement by gamifying and incentivizing their consumers and to further enable lifestyle modifications. These web platforms also bring all the health benefits for consumers under one large umbrella.
Information technology investments in the healthcare space have seen tremendous growth in the last few years. Healthcare is witnessing a fast track push to move from paper based to electronic record systems. With the digital and cloud wave already on a rise to help the entire eco-system evolve, the role of technology in healthcare looks promising with the inception of predictive algorithm and analytics based solutions for more accurate diagnosis and treatment.
With such interesting technological developments in this space, the potential for technology-enabled transformation in healthcare in the near future is enormous and will continue to be so in the next five years.