Date:   Thursday , December 04, 2014

The parent company of MRSS India has been in business for nearly 12 years and focused on multi country research sourced from abroad. Given the changes in consumer behavior and the significant role technology plays today, they realized the burning need to have an agency that leveraged technology in market research in India. With this vision in mind, they launched MRSS to cater to the needs of the Indian clients who recognized that the landscape is changing rapidly and marketers need to get rich feedback from consumers quickly to give them an edge over their competitors.

Overcoming the Challenges

Conventional research tends to be slow and is just not able to give clients timely information that gives real insight. Over the years, clients have got used to receiving superficial consumer feedback and that too after a few weeks, given older methods of collecting data. Today, clients realize that they need to get a deep understanding of consumer behavior, what motivates. MRSS recognizes this gap and has totally changed the way they approached the business of market research and intelligence. Company came up with a suite of products and services that were totally unique in the Indian context.


One of the flagship services of MRSS is a cloud-based customer intelligence platform called Vision Critical, which allows companies to build engaged secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Vision Critical technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Many companies including Banana Republic, Time Inc. and Discovery Communications use Vision Critical\'s technology to build better products, deliver better services and achieve better business outcomes. Also, a very interesting service that the company offers is static and wearable eye tracking. The optimum use of eye tracking with screen-based visual stimulation offers contact-free tracking allowing consumers\' free head motion. In addition, the system is fast and easy to configure, deploy and operate, as well as being accurate and reliable, providing data in real-time.

Another unique service is the sensory

development and testing framework. This is via the company called SAM and here they go beyond the surface to understand emotional involvement through a \'sensorial lens\'. This sensory framework has been developed by the German partners who have 30+ years of experience in Multi - Sensorial product and concept testing.

Differentiating Factors

Most of the products that MRSS offers are technology based. Some of the products are totally unique like the insight communities and the sensory framework.


The company has started working with large multinational/Indian clients who have realized the competitive advantage they get by collaborating with them. MRSS is working in different verticals like Auto, FMCG, Media, Beverages, Food, and Toiletries, to name some.

Work Culture

MRSS has a simple rule that is the underlying philosophy in the company � which they work to give the clients the best consumer understanding experience. Every single project is overseen by one of the owners of the company.

Future Roadmap

MRSS India envisions of being the partner of choice in digital research in India. They wish to continue to bring cutting edge products and services.