WittyFeed: Sprinting Its Way to Become the Best Content Generator in the World
Date: Thursday , December 29, 2016
It\'s no surprise that the internet, particularly in mobile form, has radically reformed the way we consume content. Every time you open Facebook, Twitter or Snapchat, you find thousands of platforms promoting their content via videos, posts and chartices. But one page that stood apart from the crowd and created buzz this year with undeniable viral content is world\'s second largest & India\'s largest viral content company WittyFeed. The company has leapt from having five million to 500 million page views a month, giving content giants like Buzzfeed and Diply a run for their money. WittyFeed is the only Indian website to be listed among the top 75 most read websites of U.S. and unsurprisingly is the biggest client of Google in India.
The YouTube of Content
WittyFeed didn\'t turn into a million dollar baby overnight; it all started in 2012 when Facebook was sprouting its polymorphisms in India. The three founders Vinay Singhal (CEO), Shashank Vaishnav (CTO) & Parveen Singhal (COO) put together a hugely successful Facebook page - \'Amazing Things in the World\' from their college in Chennai. The page went onto garner a whopping 4.2 million followers in real quick time. Realising the audience out there in the virtual world and envisaging the power of digital content, the team planned to monetise the audience. But once they entered the industry they realized that a lot of distribution platforms did not have access to good content. And a lot of writers and curators did not have access to the right kind of seeding platform.
This void ignited the earliest blaze of idea to integrate content creators, consumers and publishers, and finally after going eight times bankrupt in six years, WittyFeed was founded in September 2014. The company immediately came up with Viral9, which consolidated more than 6000 publishers under one umbrella. Within a year, the page views grew exponentially and the content was more in demand. Consequently, WittyFeed decided to crowd-source and remodelled as a modern day blogging platform, where anyone who loves to express and explore stories can publish on the platform. Today with over 130 million unique monthly visitors, WittyFeed is the largest viral content company in India and is among the top 200 websites in the world, top 75 most read websites in the U.S. & India, and top 25 in UK.
Go Witty! Go Viral!
Starting out with only the content on its Facebook page, WittyFeed has now diversified in to categories including travel, inspiration, relationships, health & fitness, and celebrities. The site also offers features for the readers to build their own feed by selecting any five of their favourite categories. It also empowers them to start a discussion on the story with live commenting feature without the need to login to post comment. The company selects content according to the taste of the audience, but never compromises to maintain the originality. \"Each day we experiment with different content and try to come up with unique and originals, we have been using different tools for that,\" notes Vinay.
The company is building a smart tool to tell publishers what and when to post to help them grow their pages fast. The company\'s soon to be launched platform - WittyFeed 2.0, will be a much improved platform for bloggers, where content curation will be accomplished in a matter of seconds. Likewise, story creation process will require just a simple action of drag and drop. WittyFeed 2.0 will also bring to its readers a class-apart user experience, where they can personalize their feed as well. In the same vein, for publishers, the company will be introducing a dashboard where they can find content of their interest.
While the content industry is growing leaps and bound, WittyFeed is flooding engaging charticles, posters, poster series and videos bolting its way to become world\'s largest internet media. \"Picking up the viral angle of any instance is our strength. The creation of user-friendly content and engaging them via content makes our service unique,\" adds Vinay.
Unleash Your Dreams
WittyFeed believes content is the King, and to maintain fresh and appealing content every single time, the company prefers to hire freshers who are ready to push the limits and are able to perform out of their comfort zone. The company maintains a flat hierarchy, and creates a family environment for its heterogeneous work force that comes from different cultures and language boundaries. \"Our best aspect is our culture, which is shaped to provide learning ambience and guidance to all our members,\" adds Vinay. The culture strongly promotes freedom for the employee to discover his/her own passion, rather than being told what to do. WittyFeed seeks to setup its offices in U.S., UK and Singapore and endeavors to raise fund in the coming days.
Vinay Singhal, CEO
Best known for his passion, innovative ideas, urge for perfection and desire for excellence, Vinay is a visionary and a social activist at heart. He dreams of an ideal India and believes in being the change agent.
Shashank Vaishnav, CTO
Spearheading the technical operations, Shashank kick started his entrepreneurial journey during his first year of college. He leverages his vast expertise in diverse programming languages and cloud to constantly scale and build the infrastructure of WittyFeed\'s products.
Parveen Singhal, COO
Administrating social media, content and traffic acquisition at WittyFeed, Parveen is a quality freak with commerce background, whose expertise spans from finance to social media to operations.