Avignyata: Fuelling the Wind Beneath Your Social Wings
Date: Wednesday , August 17, 2016
Perturbed between what de facto social media is for, companies look to get more sales from the platform rather than branding; and to cut their budget further short, they put their trust and money on freelancers that many-a-times results in no or less RoI. But Avignyata was established at a time when social media meant no more than Facebook and Orkut, and none of the companies were confident on their growth. Today Avignyata Inc., comes in handy with their arsenal of innovative and effective services and campaigns to create a successful brand for its clients on social media entities.
While the major focus is vested onto social media marketing, Avignyata has emerged into a pioneer that offers 360° digital marketing services, which enable complete branding of an organization, individuals and brands, rather than increasing their mere sales figure. Its comprehensive arsenal includes strategizing and executing social media campaigns, social media optimization, SEO & SEM, web design & development, mobile application and Google advertisements.
One fine day, brothers Moksh & Daksh Juneja coincidently decided to quit their jobs on the same day and made Barista their office to kick-start their venture. \"As our client base grew, we set up our own office with a small team and have been growing since then,\" reminisces Daksh, CEO, Avignyata. Giving each client the personal attention they deserve, the company continuously fine-tunes its services so as to best-suit customer\'s expectations and quality standards, and ensure that 5Cs of digital marketing are kept intact - concept, content, creative, community and cash. Backed by robust team that understands the ins and outs of social media, the company provides customers the bliss of cutting-edge trends to engage with the right audiences over an interactive platform (based on feedback, reviews and constructive criticism), while keeping them informed about the market through reports and monthly consolidated review. Some of the eminent names that the company serves includes Aster, TGIF, Inorbit Mall, Shoppers Stop, eBay, Growwels101, Hiranandani, Asian Cancer Institute, SmartvizX and many others.
A Social Endeavor
A successful marketing campaign is where the PR and social media complement each other, believes Moksh. With a management and a change-capable workforce - who bring in a finest blend of their PR industry experience and innovative social media ideas - Avignyata owns a heritage of successfully executing various social media campaigns that strive to combat the pressing social issues - right from the complex need of women safety and cancer awareness to the most basic, yet critical need of environmental sanitation. Explaining one such crusade, Moksh elucidates, \"We developed an application named Pee Provider that strives to bridge the gap between toilets and users by instantly helping people locate a cleanest lavatory around them with its advanced and user-friendly features. Inspired by Swachh Bharat Abhiyan, the app was launched as an initiative to help crores of pilgrims in Kumbh Mela in Trimbakeshwar and Nashik\".
The Success Factors
Avignyata believes that the biggest asset for a company is its employees, who constantly need to be worked on. Thus to induce continuous skill development, the company runs several internal and external trainings. \"However, what keeps them motivated is the lively atmosphere in the office, where inputs and ideas are given due respect. We also do team outings, celebrations and little occasions to break the monotony of the daily office routine,\" proclaims Daksh. With such perks and some international projects in its braces, Avignyata envisions itself as the top digital agency with its footprints spread across India and abroad.