BSL Information Technology: Harnessing Technology Up Front

Date:   Sunday , November 23, 2014

Good seeds sprout in good ground. Similarly, business also needs a good start that can be provided by professional IT software development. Organizations today have a choice, they can choose an offshore software development partner which can give them valuable, qualified and cost effective solutions adapted to various needs as well as offer standardized software outsourcing services. Five years ago when Praveen Joshi and Danny Bird were running RSK BSL in the UK, they had a plan to expand the software development business there. Recession led them to face difficulties to have cost efficient software product development. This was the time when they decided to set up a business over in India and launch a new company with the prime focus being software development.\"We started with 4 people back in 2009 and from 4 people now we have grown to 40+ in India. Currently we are working with various domains from mobile application development to web development to software design and application development,\" explains Praveen Joshi, Managing Director, BSL-i about the inception of the company.

Praveen completed his initial education in India and his Masters in Electronic Commerce from London, explains how he runs the business in conjunction with Danny Bird who is the Operational Director and looks after overall management of business. He further explains how initially they thought to offer onshore product development to the customers and develop an idea about the product. \"Software products do not just need the coders; they also require a consultancy approach whereby we can guide the client towards best approach for their product\". \"Majority of our client base is in UK and USA and we continue to grow the business in other global locations with some of the new set of work coming from Australia and New Zealand\", he adds. Some of the products they have developed are in the field of CRM, Risk Management, Geographical Information System (GIS) and Project Management System along with several others.

The Expertise

In the current scenario, organizations strive to maximize business values through innovative use of technology and produce differentiators that can add an edge to business and further their success in a market dominated by competition. BSL Information Technology successfully presents itself as a reliable offshore development partner committed to provide quality, cost-effective, competent, and value-added solutions. BSL works in a wide range of domains starting from \'Offshore Product development\' to bespoke web development, mobile application development and application support/development. The company has experience of working in Supply Chain, Customer Relationship software, Risk Management software, Project Management and e-Commerce field. BSL also operates as a consultancy. \"Since some of the senior people in BSL come from consultancy background, we have managed to provide consultancy service to our clients. We have a team of people experienced in product development and also take care of the sales and marketing of the product as well. It\'s about providing the customers an overall consultancy in terms of how the product fixes into their domain,\" he adds.

Sky is not the Limit

It was a challenge for Praveen to start a company in India as he was initially quite indifferent about the work culture and the ecosystem here. \"It was crucial for me to understand things here as the IT environment and team structures are different here from UK. While there seems to be a lot of hierarchical work structure here, we decided to eliminate it and provide more transparency and flexibility to our employees,\" explains Praveen. BSL believes in open communication within team and encourage participation as well as sharing responsibility with all team members. The company is a staunch believer of maintaining a work-life balance with employees and do not expect them to do regular overtime or weekend work. \"We believe in productive time in office rather than overall time spent in front of the machine,\" says Praveen.

Although, BSL may still be regarded as a small player in the IT domain based purely on Company size, we feel proud to be servicing some of the top global players such as BBC, Unilever, National Grid, CADLine or WeSuite.

With an aim to spread out the business in the U.S., BSL plans to expand further in the mobile application domain. \"We are doing investments in the mobile domain. In the next 3 years, we are gearing up to be a 75+ employees firm. I will welcome all the bright and competent developers who enjoy working in a consultancy environment to come and join us in our journey,\" he concludes.


Offices India, UK, U.S.

Key ManagementPraveen Joshi, Managing Director

With over a decade of work experience in designing and developing IT solutions for a wide range of clients, Praveen has garnered expertise in working Asia, U.S. and Europe.


Mobile Application Development, Web Development, Offshore Product Development and Web Design/e-Commerce


National Grid (UK), Network Rail (USA), BBC, WeSuite (USA), CADLine (UK) - just to name a few

CEO Speak

Over the last few years of our setup in India, I am amazed with hard-work, dedication and commitment offered by team members in ensuring a successful project delivery. No one is shy of going out of the way to achieve the team goal. We have also adapted well to challenges of working in cross-functional teams across various domains from Energy, Construction, Transport, Retail to Recruitment.