TMI e2E Academy: Making graduates employable through innovative business and delivery model in the skill sector

Date:   Thursday , January 08, 2015

Due to the failure of India\'s higher education system, only half a million (less than 16 percent) out of four million graduates who join the Indian job market every year, are considered employable \'as is where is\' basis. At any point of time over 12 to 16 million graduates are actively looking for their first right employer. Every year, Government of India spends thousands of crores on skilling programs without the desired outcome due to lack of a viable employability model which can skill large number of people at affordable costs. Most of the skill training partners struggling to scale up due to unsustainable business models.

TMIe2E academy Pvt. Ltd. (TMIe2E), ISO 9001:2000 (QMS) certified company, was incorporated by the 23-year old TMI group in Feb 2011 for skilling and providing employment to over 5.2 lakh graduates and under graduates, over 10 years with a project funding of over Rs.29 crores. Based on TMI group\'s two decades of insights into building employment solutions, TMIe2E decided to adopt an unique \'Employer paid , role based skilling model\' aptly named JOJOE (Jointly Owned Job Orientated Education) model. During the first three years of operations, TMIe2E has expanded its customer base across 18 + Auto, Banking, Retail and Telecom sector employers and has trained over 31,693 youth ( see graph for the year wise growth ) to emerge as one of the top 10 NSDC partner companies of 2013-14. The company has grown into 4 SBUs with pan India operations, with over 100 + employees and a large outsourced partner network.

Reason for TMIe2E growth - Unique Business and delivery models

To ensure consistent high quality training at affordable cost across multiple locations, TMIe2E adopted two strategies - high investment in quality content & faculty development and a variable cost delivery model (instead of a franchisee delivery model) by - contracting \'on-demand\' - existing training facilities and trainers. This enabled the company to train - simultaneously and at the same quality standard - record 850+ trainees in 28 batches in 28 cities for India\'s largest Insurance company. The company has already more than 86 training venues across 16 states and 225 contracted trainers across India.

The company redefined employability - from generic employability to role based employability. This meant that any willing and pre-selected student can be made employable for a specific role after an intense but short duration role induction training. The U.S. army, during world war II, trained and employed thousands simple Housewives in manufacturing shop floors, with only 2 weeks of training, by adopting an unique training model called the JOB Instruction Method. For content development, TMIe2E adopted the JOB Instruction Method based Instructional design model, now made famous by Toyota Motors. The philosophy behind this model is \'not to over train\' and focus the training on the \'Best way of doing\' of only the key tasks (based on the 80/20 rule) associated with the job role, so that trainees are productive on Day 1. The end result - the company received the most prestigious Award Citation in May 2015 from the American Society of Training and Development for demonstrating 100 percent increase in post training productivity of over 5000+ feet-on-street sales force for India\'s leading private sector bank. The company has developed 18 role induction courses across 8 industries using this unique JIM methodology.

MSME connect through JobsDialog

TMIe2E is the first NSDC partner to recognize the fact that 9 out of 10 new jobs created in the economy and over 100 million people are working in the Micro Small and Medium Enterprises (MSME) sector and developed India\'s first mobile based hiring platform exclusively for MSMEs\' JobsDialog, to facilitate induction of skilled talent into the MSME sector. Within 3 months of launch, JobsDialog has registered 125,000 job seekers and 550 MSMEs, conducted India\'s first Talent Mela exclusively for MSMEs wherein over 1000 youth were shortlisted for offers.

Innovation in Candidate Mobilization

The company also recognized that there is great mismatch between the job seeker aspirational roles and the roles in demand. This can only be addressed through job counseling and TMIe2E setup 7 YES (Youth Employability Services) centers Pan India. These centers help candidate with assessment, counseling and training. The company has also recognized the power of government partnerships in training mobilization and successfully partnered with government of Kerala to set up three employability centers and with Government of Telangana for running Employment Van (eVan) and employment Zones (e-zones). In addition the company has built a mobilization partner network of 650+ partners across 150+ locations, pan India and this network is likely to grow to over 1000 in the next two years. The company will have a capacity to mobilize 1 million youth per year.

Road Map Ahead

To succeed in the skill sector, any player must have to have multiple revenue streams from each of stakeholders - employer, government, student, corporates (through CSR) and educational Institutions. \"Employer paid models are the toughest because every training batch must meet the quality and productivity expectations of the employer. In the Last 3 years, we have been baptized and 95 percent of our revenue came from Employers. We are now expanding our offerings to the other stakeholders\" mentioned Mr. T Muralidharan - an IIT Madras and an IIMA alumnus - and Chairman of TMI Group & MD of TMIe2E. As a part of this expansion company is planning to increase its YES Center footprint to 30 more locations over the next 3 years and over a million youth will walk in to YES centers for jobs counseling. These centers would be company owned (30 percent) as well as franchised (70 percent). JobsDialog, the new powerful innovation of TMIe2E will be expanded in the next three years to over 8 states of India covering over a lakh of MSMEs and providing skilling and jobs to over 2 lakh youth. It is also in process of launching training programs focused on helping candidate prepare for various Government Examinations which is top most preference of job seekers in India. To go extra mile, TMI e2E Academy is planning to raise fund of $4-6 million equity investments so as to scale up to the next level.