MobiTrail: Simplifying businesses through Mobile Apps

Date:   Tuesday , January 24, 2017

Mapping the trend across India for the last decade shows that manual business operations have been taken over by desktop computers. Mobile phones and tablets as integrated devices are on the verge of changing this landscape and replacing computers in most areas.

As mobile technology is evolving, critical aspects such as data security, better connectivity, higher processing abilities is making the mobile devices perform at par or even better in comparison to computers.The utility of mobile is now far beyond making calls or access to internet, but can also be a key element in running a business process. Carving a niche for itself in the space of Mobility for Business is a young and agile organisation - MobiTrail.

MobiTrail is a Mumbai based company that was found in 2006 as a mobile gaming outfit with a skeletal team of 5 under the able leadership of Vikas Kedia. It was a small but a well motivated team that understood the value of individual contribution towards every project and taking ownership.
Over the last 10 years, mobile technology has constantly evolved in terms of platforms and possibilities on these new platforms. MobiTrail has successfully matured itself in this dynamic environment showing adaptability and agility. Migrating from working on symbian, blackberry, zeebo and j2me to new age iOS and Android platforms, they have also explored the boundaries beyond gaming and into the area of Mobility for Business.

At present, MobiTrail is largely recognized for our work in the Mobility for Business space and have over 100 applications running for various corporate houses and financial institutions.

MobiTrail boasts about its knowledge and capability to understand business processes and their intricacies to deliver mobility solutions as an effective means to improve them.

The Initial Days at MobiTrail

Recalling the good old days spent at MobiTrail, Vikas informs, \"Unlike most start-ups, avenues to getting business was not the biggest challenge we came across; the challenge lay towards keeping the content fresh and maintaining high level of creativity and quality in the output. But the very fact that MobiTrail built a successful revenue model and found platforms to host within India and abroad itself is a measure of our ability to overcome such challenges\".
Over the years, Mobitrail has etched a name for itself by delivering tailor-made solutions in CRM, Sales Force Automation, Business Analytics and Board Meetings.The company has a wide spectrum of customers whom they work with ranging from Banks and Financial Institutions, Insurance sector, Travel and Leisure and also corporate houses. \"Within our customer base, we are perceived as a partner who can offer effective solutions and stable customer service experience. Our customers appreciate the fact that we are transparent and prepared to go that extra mile to ensure seamless execution. Right from the design phase to implementation; they are abreast with schedules and updates at every point in time\", he enthusiastically says.

Passion is the Key!

Known to be a trusted partner who is always ready to listen to clients\' needs and offer viable and practical solutions, MobiTrail has always worked hand-in-glove with their client teams. Highlighting further, Vikas says, \"The kind of trust we have developed with our clients is portrayed by the fact that we are not shy to suggest to our clients a better way of doing things or bringing forth our understanding of the field to make improvements beyond what has been anticipated by our clients..\"
Centring its brand persona on providing Applications that Simplify Business\', MobiTrail lives by the idea of applying its technical knowledge to develop solutions that deliver a measurable business impact.The company makes sincere efforts to ensure business efficiency across time, cost and accessibility to information. The company\'s core offerings revolve around the areas of Enterprise Solutions that are aimed at improving business efficiency, Financial Transaction Solutions offering banking services on-the-go to customers, Field Personnel Solutions that are specifically designed for field personnel to collect information, e-documentation, Utility Applications that are designed for internal customers in organizations to access corporate information, employee-management interaction, rewards and recognition programmes. \"Our experience and expertise has been predominantly; though not restricted towards the Financial Sector. It has largely been dictated by our success and faith developed over the years rather than a chosen area of focus\", he adds.

The Journey of Thousand Miles

MobiTrail has expanded from a team of 5 in 2006 to a strong team of over 85 professionals, at present. The company maintains an informal and jovial working environment to help employees deliver their best at work. When asked about future, Vikas narrates their plans to foray into the international financial market with geographical expansion into East Asia. \"We aim to expand into upcoming business centres within India. Our new projects maintain a focus on Mobility for Business with technologies such as Bots, Wearables, AI based prediction models and Smart analytics and reporting as the basis\", he concludes.

Key Management:

Vikas Kedia, Founder

December 2016 Mobility for Business
Vikas has been involved completely with MobiTrail from its inception to its growth as a comprehensive mobile content provider. He has nurtured MobiTrail in such a way that he handles everything and an exceptional all rounder.


  • The Asian Banker 2015 Award for Mobile based \"Best HR System Project\" for Axis Bank

  • Best Technology Innovation - India Insurance Awards 2013 awarded to Religare Health Insurance for Mobile App

  • Winner for the India Innovation Award - Indira India Innovation Summit

  • Winner for one of the most innovative Localize product \'My Vaastu\' for Zeebo

  • Nominated as Under 25 Young entrepreneur by Business Week in 2006