Android Camp 2011: Throwing Light on New Arenas of Android Date:   Thursday , August 04, 2011 The Android Conference 2011, organized by SiliconIndia exceeded expectations as the symposium gathered top flight developers and industry professionals across the Android spectrum for one day of networking and open discussions. The speakers lined were hands-on experts with real-world apps experience who knew what it takes to succeed in the mobile marketplace, and at Android conference they shared their knowledge, insights and best practices to make this the best platform for android lovers. The sessions brought together the leading minds of the Android field. The infotaining sessions reflected the knowledge and expertise of the speakers, who kept the knowledge hungry audience engaged throughout the day. The android conference kick-started with a session on ‘What I Wish I Knew When I’d started!’ by Rakesh Verma, Director, Nav Innovations, who focused on the beginners, and incepted the fundamentals of Android. Gururaj Krishnarao Parvati, Technical Director & Product Manager from Mindtree took on the rather controversial topic of ‘Android pitfalls’ and delivered his points to perfection. His session established the fact that android still has a long way to go if it wishes to be counted outside of the phone market, and it cannot afford to be complacent. He spoke on issues not often spoken about, like the malwares, the difficulty of updating the android process, and more. His session drew instantaneous applause, as did Preetham’s. Preetham Naik, Portfolio manager, SLAD Group TechnologyVenture Capital, spoke on ‘The advantages of UIDAI-Aadhar based apps on Android and the emergence of the Android based micro-Transaction device’. He also delivered a clear cut talk on which the application developer community could possibly leverage on. Avinash Birnale, Head, Technology Consulting group, Endeavour Software Technologies, shed some light on the features of Android that help ensure safety and security of Android applications by speaking on, ‘Building and Deploying Safe and Secure Android Apps for the Enterprise.’ The next session was on, ‘Pricing Models for Android Enterprise Applications’ by Naga Chokkanathan, Director (R&D) from CRMIT who expressed his concern of the ‘fun’ image that android was associated with, “Even after these many years in the market, Android is still seen as a ‘Fun’ operating system. There are multiple reasons for this misconception, but in the recent few quarters, lots and lots of smart phone manufacturers are adopting Android as their platform and that gives us a unique challenge - having a phone which takes care of both the fun and the business requirements of a smart phone user.” The security of any application is the biggest issue and so the post lunch session was started by Dr. Subir Saha, CTO from IonIdea on “Security Challenges in Mobile Apps”, emphasized on the impact of security weaknesses on the android market. Gururaj Narayanan, Senior Project Manager, Teleca India, spoke on, “Who Uses Android? Market Research”, which focused on smart phone user`s attitude and behavior. He also discussed on whether an app should be free, ad-supported, paid, or rely on virtual goods or other approaches to monetization. Ranjeet Shetye, Sr. Manager – Engineering, Marvell, spoke on, “Android Everywhere: From Reference Design to Mass Market” and focused on end to end application of Android. The educative sessions were concluded with an informative session focused on independent developers by Samartha Nagabhushanam, CEO and Founder of SmartSky Wireless, Speaking on, “Marketing for Independent Android Developers”, which emphasized on optimization techniques that will work for marketing an own app inexpensively and wisely. The exhibitor of this awareness generating and knowledge packed Android conference were Mc Graw Hill professional, VTU alerts.com being the supporting partner.