Brandwidth Events: Right Blend of Brand Essence, Creative Insights & Tactical Expertise

Date:   Thursday , September 04, 2014

Brands discover the power to move people when they use experience to present their proposition. However, the challenge remains in finding experiences that remain relevant to the brand while retaining the potential to engage audiences. Brandwidth, an experiential marketing agency, stays ahead of the game by creating such engaging experiences with a process that marries brand essence and creative insights with tactical expertise. The New Delhi headquartered company which is competent enough to bring alive well thought out creatively engaging experiences was founded in 2008 with the belief that brands & people connect at the intersection of experience. The Directors of Brandwidth Deepak Pahwa, Himanshu Anand, Shantanu Goyal and Shashank Gupta along with Managing Director Ranjit Raina strive to distinguish Brandwidth experiences by giving a lot of emphasis to the execution.

Brandwidth provides integrated experiential solutions to clients that go beyond just event execution and brand activations. The company focuses on developing and executing solutions that use multiple platforms to create the most effective and engaging experiences. It not only allows brands to create an endless brand experience but also enables consumers to interact with it seamlessly across various touch points. The company renowned for out-of-the-box thinking and conceptualization offers services including digital integration of brand activation ideas, MICE (Meetings, Incentives, Conferences, and Exhibitions) support, content development & creation for events and activations and experiential consulting service among others.

By providing the best value for money through optimum cost and quality balance, the company has earned trust and enduring good relations with top-notch clients including GSK, PEPSI, Star TV, McCAIN, Ramoji Group, Discovery, SBI, Lupin Pharma, Mexus Education, National Geographic Channel, Samsung, Mindtree, Iomega and Shell Inks; which is reflected in the repeat business.

To fuel their tremendous growth, Brandwidth has devised a financial plan that looks at debt and equity investments that will allow the company to jump-start some of their growth plans. The steadily growing company has built a strong roster of interesting work.

To keep their team innovative and motivated, Brandwidth works on projects that provides joy to clients as well as their team. \"It\'s all about having fun while we make Brandwidth an agency we are all proud of. One of the advantages of being a young company is the level of excitement that people share. There is so much to achieve that every new project becomes a milestone and something to celebrate,\" says Ranjit Raina, Managing Director, Brandwidth Events Private Limited.

While catering clients\' needs across the globe with offices in New Delhi and Gurgaon, along with associate tie ups in all major cities; the company aims to expand their event management services to Mumbai soon. Brandwidth has recently merged with Radical, an agency that aims to create, curate & produce bespoke experiences that will allows brands to move people and seeks to go beyond the client brief and focus on creating value by building owned IPR. With the merger, Brandwidth is now looking to enhance their own \'brand width\' and take the agency to the next level.