Mobikon Asia: Every Step towards Becoming Salesforce.com for Restaurants Date:   Friday , November 21, 2014 The younger population\'s exposure to diverse cuisines and their enhanced earning levels are placing the already huge Food & Beverages market on steroids, making it a hot target for technology providers. Most providers pursue just the low-hanging fruits by making apps focused on reservations, orders, listing and reviews. Not Mobikon Asia, a swiftly expanding customer engagement, marketing and analytics provider headquartered in Singapore. Mobikon\'s cloud platform acts as a one-stop-shop that bestows restaurants with a single dashboard to engage customers across mobile, social, web and inStore. Registering with Mobikon\'s platform augments productivity and service efficiency, as the company enable restaurants to sell online, manage tables, engage inStore, payments and manage loyalty programs more effectively. Mobikon\'s user-friendly cloud platform allows restaurants to start using inStore feedback in less than 3 days. Restaurants can also leverage Mobikon\'s partnership with industry leaders across the world including Times city, Taggo and leading POS companies and integrate with them. As a cherry on the top, Mobikon increases the ROI radically with its meticulously detailed analytics and customer behaviour trends for targeted campaigns. Growing rapidly, today the nature and magnitude of Mobikon\'s challenges have evolved into scaling product platform, expanding into new geographies and hiring right talent. Having profound expertise in hospitality vertical, Mobikon understands that restaurants are operationally complex and need simple solutions to start with. This policy enabled Mobikon to contract 1000 outlets across 4 countries and power more reviews per restaurant than any leading review sites. So far, Mobikon has powered over 900,000+ reviews and helped restaurants to engage over 2 Million dinners. The Wisdom of Angels Mobikon was founded by Samir Khadepaun in late 2008, the most catastrophic era for Tech industry. As this made the funding mission impossible, Mobikon took initial funding from co-founder Salil Khamkar\'s family to survive and build their product platform. Mobikon\'s bold and innovative idea also grabbed the attention of Samir\'s college alumni and angel investors like Shashikant Chaudhary and Vikas Kumar. Angels also bestowed Mobikon with a lot of wisdom and steered the company\'s focus on the product platform and hospitality vertical, since Mobikon had initial traction and confidence to disrupt the vertical. Mobikon\'s initial struggle for cash taught the company to focus on less people and more leadership. Adopting the culture of empowering individuals aided Mobikon to grow from 12 people team to 50 people and 4 offices in just 12 months. As staying focused on one vertical and on their offering had been their key to success, Mobikon always ensured that they don\'t get defocused to attain some short term gains. This allowed the company to raise around $1.7 million in series A round of funding from Jungle Ventures in 2012 and continued investment in subsequent round by existing investors. Jungle Ventures has strong belief in Mobikon\'s vision, thus helped the company scale internationally. \"We started Singapore operations in 2013 to scale S.E Asia. The India team lead by Ketaki Deshmukh and Vinay Gopinath did an amazing job by scaling the business in India across 3 offices and opening more. In less than a year, we have built a truly international company and have a multi-cultural team from 5 different countries,\" says Samir Khadepaun, Founder & CEO, Mobikon Asia. Abreast with their vision to build a truly international company, Mobikon aims to scale across S.E. Asia, Australia and Europe in next three years. Scaling up, the company plans to put in more practical process for faster execution and building a world class team. The company is in the process of building in API frame works and developer programs for companies to build apps on Mobikon\'s platform. Mobikon envision to be the Salesforce.com for restaurants and has their product road map aligned to their vision of being the default platform for restaurants. Panel Key Management Samir Khadepaun, Founder & CEO Samir, the serial entrepreneur spearheading Mobikon, has vast experience in direct marketing, OEM Sales and mobile technologies. He envisions being a leading player in Customer Engagement & Digital Marketing for services industry across India, South East Asia and Australia. Offering: Cloud Platform for Customer Engagement Offices: Singapore, Mumbai, Pune, Bangalore and Manila Clients: Copper Chimney, BARBEQUE NATION, Little Italy, SWENSENS, Soup Restaurant and thousand more. CEO Speak Big Vision, Laser Focus, quick iterations, deeper understanding of customers (restaurants) and never say die attitude has helped Mobikon to reach where we are today and we will continue our focus to build an international company with a great team in coming years. We are also proud of our customers, who has helped us at every stage to understand & learn how restaurants function which in turn has helped us to build a stronger product.