Bulbul Apps: The Global Raconteur for Children

Date:   Wednesday , December 02, 2015

India has more than 300 million kids less than eight years old, the number of users is increasing exponentially and there is there is huge demand in local content. But this market still lacks good quality content on the app stores, especially for preschool kids. Amidst dozens of issues in creating digital content for preschoolers, the arduousness in distributing the best contents is still paramount over mobile app for data-conscious Indians.

A Telugu film maker and technocrat, Prakash Dantuluri (Founder &CEO of Bulbul Apps) took the initiative of bridging the gaps of kids\' access to the digital story books with popular characters such as Mowgli, Krishna and Cinderella amongst others working on a silky content which fits in just 20mb, yet potent. While implanting the seed of a collaborative platform in his anterior company, Prakash developed it in his new company, Bulbul Apps that without following the traditional animation-studio way hosts collaborative efforts from freelancers globally and assembles into a world-class app in Hyderabad. Co-founder Sridhar Dogga says world-wide publishers are struggling to create mobile first content for kids, we will help the publishers to publish their content into mobile first media.

Animating Barren Folktales

Originated in 2013 with a vision to enable illustrators, writers, musicians, animators, voice artists and storytellers to create interactive contents for kids all over the world, Bulbul Apps created a library format that maximizes the reach - localize and monetize for content creators. While following a freelance-based content assembling model, Prakash faced a challenge of creating a scalable platform to address different issues - language, quality and process. But Prakash\'s industry contacts in terms of animation, tech and art availed him to source first few employees and together they fathered a private portal, bulbulapps.com, that works abaft the scene and approves collaboration, ascertains the quality is maintained.

Prakash stepped up to scale 12 stories a month by December while today they are already creating 6-8 stories every month that are available on app stores for free. But the quandary was compressing the stories with background & audio effects along with animations and graphics in 20 mb app as distribution partner CNN India authoritatively mandated. Working vigorously for three months, the team was able to cut the size to just 14-17 mb without compromising on the quality of the content and animation.

While it is believed that iOS store has the most strenuous quality checks in terms of app and its security, developing more than 55 apps (stories) already in the library, Bulbul has been numero-uno of iOS apps in India. Its COPPA (Children\'s Online Privacy Aegis Act) compliance has also added a security layer providing parents the key to control the app content such as making in-app purchases.This app developer has localized the contents to provide Telugu rhymes and is looking forward to include Telugu folktales in the library that has seven categories such as adventures and folktales amongst others. Prakash expounds, \"There is a tremendous demand for local contents if we go to YouTube, but there\'s no accessibility. There are billions of contents available but replication is not successful on apps. Thus we\'re fixating on making local contents access with global quality\". While Bulbul apps consists of a global quality content, its team has made the apps at least 80 percent faster working strenuously to provide apps on iPad, iPhone, Windows Phone and virtually all Android devices in three different languages.

The Rolling Stone

Appraising three values - quality, empathy, and attention to detail, Bulbul Apps relishes liberation of ingenious mind in the organization as they are looking to pen more than 1000 apps. Prakash integrates, \"The other differentiating fact about Bulbul is the cost in which we\'re able to create. This is because of our technology platform that we have applied for sometimes. Though it\'s a long process, it sanctions my team to create motive contact with zero coding involved\".

Speaking on company\'s vision set for coming years, Prakashexplains, \"The future is so exhilarating that it makes all of us sleepless. India has 300 million kids who are less than eight years old and most of them get their hands on smartphones in next 2-3 years. So there would be content demand and our vision is to enable story-tellers all over the world. For that our core market strategy is to commence with India because Indian market is bigger than Africa, South-America and Europe together. And additionally, India is diversified when it comes to language and culture. With more than 289 official languages and 1000 years of traditional and cultural history, Africa additionally has the same quandary. But once we successfully become an ascendant player in India, we would relish replicating our revenue and culminate end-to-end model in other components of the world amidst plans to build two studios in the country\".

Amidst numerous credentials to its credits, Bulbul Apps has created the buzz that parents were probing for to produce high quality local content. Albeit, in-app purchases are now struggling with rigorous payment laws and inhibited technology upbringing, in the coming years, app developers will be looking forward to a propitious payment gateway when it comes to in-app purchases. While parents are getting yare to pay for apps as a component of stationary, the days are not so far when all traditional folktales and bedtime stories will be digitally available on the smartphones.


Key Management

Prakash Dantuluri, Founder & CEO

A technocrat, serial entrepreneur and filmmaker, Prakash brings in his diverse expertise in technology and creativity to the organization. With his successful track records in building teams, developing business and innovative technologies, he is now heading Bulbul Apps.

Offices: Texas, U.S., and Hyderabad, India

- Accredited as No.1 kid\'s on iOS in India
- Named in the Top 5 Android apps in India & Pakistan
- Rated 4 stars and above on all app platforms
- No.1 eBook on iPad in over 14 countries
- Awarded as \"Red Herring Asia Top 100 2015\"