Mobien Technologies Date:   Monday , June 29, 2009 FOUNDERS: Ajit Gokhale – Founder & CEO Ajit comes from an engineering background and founded his first startup way back in 1992. He worked with Cummins India after his graduation and did his masters in systems management before his first start-up. Anand Parkhi Co-founder & COO HEADQUARTERS: Pune, India. CUSTOMERS: Dr Reddy’s Labs, ITC, L&T, Bajaj Auto Finance, Fullerton, Nagarjuna Fertilisers, Zuari Industries, Chambal Fertilisers, PCS (Thailand) COMPETITORS: Antenna Software, Dexterra (acquired by Antenna), O4 Corporation. FOUNDED: 2005 EARLY INVESTORS: Started with self-funding. Received a Series A funding from Ventureast in 2008. WEBSITE: www.mobientech.com Wireless technology is creating new opportunities for businesses to reinvent internal processes while finding new ways to interact with customers, vendors and employees. The ability to interact virtually anywhere through convenient and easy-to-use mobile devices can play a vital part in a company's business processes. Mobien Technologies, founded in 2005, strives to carve a niche for itself by building scalable, secure and reliable mobile application platform to bridge the digital divide between the company’s enterprise system and the last mile. Mobien has provided an innovative mobile strategy to organizations to help them streamline the business processes, optimise the ERP and reduce latency in the process. “iNotify, our flagship application platform, delivers competitive edge to the organization by adopting its mobile application methodology,” claims Ajit Gokhale, Founder and CEO. BUSINESS MODEL iNotify enables the users to use simple mobile phones to transact with their company’s enterprise system. iNotify is being offered in 2 core flavours – Enterprise version for the large enterprise customers and iNotify-on-demand, a SAAS offering for the SMB/SME customers. Revenue primarily comes through licenses of the platform being used by the enterprise customers and subscriptions in the SAAS model. Mobien has a multi-pronged business model that is built on the revenues through Operator relationships, Reseller partners, ISV partners and direct sales teams. NEXT STEPS Launch of iNotify 2.0 by the end of 2009, launch iNotify-on-demand in South East Asia and launch the product in US and European markets making it a global mobility platform. PRODUCT iNotify is a mobile application platform, which extends any ERP/CRM solution to the last mile in the business realm. It enables the field worker to use simple mobile phones to transact with the enterprise system in real time using mobile networks. iNotify can be deployed in multiple scenarios such as B2B, B2C, C2C or Carrier2Consumer domains and offer vertical solutions for Pharmaceuticals, FMCG, BFSI, Engineering, Distribution, Utilities, Energy and Agro industries. THE NAPKIN PITCH One can use any mobile phone, be in any geography, use any operator (even simple GSM network) and get connected to any ERP/CRM platform. This would mean that the user would not need sophisticated network technologies such as GPRS/EDGE or 3G to mobilise its businesses. This is a key differentiator for iNotify. Its patented sync technology ensures a seamless connectivity for the user with its enterprise system. Unlike many mobile applications, which offer batch mode sync with the ERP, iNotify deploys an “ERP extensibility” plug-ins making it a linearly connected model for the ERP giving an on-demand real time experience for the user on the field. Its SOA based architecture makes it extremely flexible to be rolled out for multiple applications business, consumer or carrier centric.