launches new Mobile Ads Optimization Platform ‘AdIQuity’

Date:   Tuesday , May 03, 2011, which started as an Indian search engine which later evolved into music search engine and now improving their expertise in search and optimization related technologies, has launched a mobile ads mediation and optimization platform named ‘AdIQuity’. The company, which recently shutdown their music search engine due to some legal challenges, is now focusing more on its optimization related technologies.

According to the AdIQuity platform already generates 1.5 billion ad impressions in a month across its publishers targeting users from more than 200 countries in APAC, US, Europe and Africa regions, with majority of the traffic distribution(about 51 percent) coming from APAC.