Athenta Technologies: Leveraging Game-Changing 'Smart Infrastructure Management Solutions'

Date:   Tuesday , November 11, 2014

M2M is an umbrella term that signifies a large number of underlying technology aspects and is applicable across the board to almost every industry segment. The statistics around the same are mindboggling in terms of number of devices being talked about. This one statistic - 1 percent Efficiency Gains will lead to $276 billion of savings in 15years - pertains only to Enterprise M2M (as against M2M in B2C space). This should most excite System Integrators as this is in line with their focus on enterprises - they have a huge segment opening up for them.

Athenta is a product company in the \'Enterprise M2M (Machine-to-Machine) Space\', whose products allow customers to manage their machine networks (IT and Operations) in a real-time, convergent and integrated manner. Athenta have a ubiquitous platform that straddles multiple verticals, with current focus on Transportation, Power (Smart Grid), Datacenter (DCIM) and Buildings. Athenta intends to be a key part of SMART CITY programs in India.

Athenta\'s products are smart software-embedded appliances/devices, which run a core AES platform (similar to Cisco embedded IOS in the Cisco Appliances) across the entire product range - intelligent devices that can extract, process, instruct & control, as required - eliminating human intervention. They monitor & control all infrastructure elements seamlessly through a single unified framework - servers, storage, databases, transformers, breakers, fire/security/protection, fixed/wireless network, pumps, AFC, PAS/PIDs, HVAC, elevators, escalators and others via a single browser screen. The company\'s end-to-end appliance based offering, significantly simplifies implementation/deployment and operations of the solution. The Athenta team has extensive exposure to leading products in the world, which has enabled them to develop a technically superior and comprehensive product.

Features that Makes it Apart

Athenta offers an unmatched product, designed as APPLIANCES, to ensure quick deployment and integration. It covers the entire value chain, from intelligent field controllers on the ground to complete decision analytics in the boardroom (that could be in-premise or cloud based), thereby eliminating dependency on any third party. Each element of Athenta\'s solution has built-in intelligence & storage that enables them to manage the ecosystem in isolation, in case of adverse conditions such as network breakdown with the central command center. Unlike competitors, Athenta\'s appliances are pre-integrated, thus eliminating the need for any expensive integration at any point of time. This allows end clients to view their infrastructure and business holistically and create a proactive business impact analysis.

Athenta\'s products provide seamless integration with legacy systems, protecting CAPEX budgets ensuring lower TCO than any other combination of products. Thus, companies using Athenta\'s product do not have to purchase multiple monitoring and management platforms nor train people on diverse systems. This helps them reduce the CAPEX and OPEX. Also company\'s strong professional services group assures guaranteed on-schedule project closure to its clients.

\"We take pride on being a thought leader and innovator in the \'Integrated Infrastructure Management\' domain. Our sharp laser focus helps us create products that are able to transform the way companies grow their revenues and optimize their operations,\" says Teevra Bose, CEO, Athenta Technologies.

With open, flexible, inclusive and participative work culture, company\'s core team has worked closely together for last 5-6 years now. \"There is a lot of latitude to grow and learn as the product evolves from one stage to another,\" adds Teevra. Athenta offers immense growth opportunity that motivates its employees to work hard, create and deliver tangible business advantages for customers across the globe.

Changing Scenario

Initially, it was challenging for a company to sell a concept of Integrated IT & OT (Operations Technology/Infrastructure) management and to break traditional mindset of using multiple products to manage each aspect of organizations\' infrastructure. Only a handful of system integrators were willing to embrace the product, even when it was apparent that Athenta could help manage infrastructure with significant financial returns for both the end clients and SI.

The silver lining is that the space of convergence in infrastructure management is evolving and the awareness will significantly increase with the Smart City programs that are being launched. This is a positive drift - both in terms of awareness and adoption. Athenta hopes that the IT system integrators break the shackles of pre-existing alliance constraints & the traditional approach to adopt the company products that deliver cutting edge solutions to their clients, with demonstrable business benefits.

Roadmap

With an aim to focus on achieving excellence and injecting innovation into all the work that it does, Athenta is working fervently towards setting up itself as a truly global organization that is working across all continents. Its medium term goal is to increase its depth of operation in verticals that the company operates and gradually expand into other verticals � thereby covering all key building blocks of Smart Cities. Athenta aspires to be the \'Automation Product of the Choice\' for customers across the globe.

Panel

Business Operations

UK, Middle East (UAE, Oman, Qatar, KSA), India (Noida, Gurgaon), South East Asia (Philippines, Thailand, Myanmar)

Key Management

Teevra Bose & Rajesh Paul, Founders & MDs

Prior to founding Athenta, Teevra & Rajesh have worked extensively intechnology companies such as Wipro, Nortel, CA, Gartner, Dell Perot Systems. They have over 40years of global experience across EMEA, covering over 30+ countries.