Sharp Software Development India: A Product Engineering Company, Striving For World Class Quality

Date:   Wednesday , December 28, 2016

In today\'s world the consumers and market are demanding sophisticated products and applications in short span of time. The buyers expect latest technologies, enhanced designs, superior quality and enriched user experience. Organizations are determined to provide users with long-lasting impressions on software applications, which can differentiate their product from the competition. As a result, product engineering companies are continuously in the process of innovation, customization and ensuring holistic quality to meet these demands.
When it comes to software testing industry in India, the scenario at captive centers front is that the multinational companies are opening and expanding their engineering capacity big-time and thus need validation and verification to be done on an extended scale, while at domestic front, digitization is the key on-the-go and it is anticipated to lead the expanding need of software validations.

While the need of validating software at both at captive centers front and domestic level scales up, the testing engineers also need to have great analytical skill. They need to think \'inside-the-box\', which means comprehending the system completely in detail at each and every technical level. Along with it, they also cannot ignore the end-users\' behavior that - how they use or misuse (break) the system. Talking about SSDI, the organization is bound to deliver world class product quality. Holistic quality management at SSDI, identifies one of the strong and critical pillar as software validation and testing.

The Story Begins

Decoding this direction of software industry way back in 1999, \'Sharp Labs\' of America was in search of a cost-effective development panacea for their MFP printer drivers. Praveen Kanipakam, Founder & President, SSDI, who had an inclination toward India, exhibited country\'s growing software industry and proposed a Software Development Center in India to the U.S. and Japanese managements. Without much drama, Sharp Software Development India Pvt. Ltd. (SSDI) was incorporated in August 1999 as a 100 percent consolidated subsidiary of Sharp Labs of America, which is the R&D Lab of Sharp Japan, with the objective of cost effective development of Digital Document Management Systems and later for digital display solutions.

Even though, the road ahead had many challenges to surpass and it took initial couple of years for the company to settle down, but even at that stage, SSDI had no independent validation and verification team established. Post the initial incubation period, real puzzles showed up and it was the turn of pursuing schedules and satisfying the need of high quality of deliverables that match with the stringent Japanese quality norms.

However, SSDIties brains took no time to perceive the agreeable need of an independent Test Team. In 2004, SSDI established an independent Validation & Verification Team under the responsibility of Bhavna Varshney (Program Director - Quality) with a unique and powerful structure, which now conducts overall quality check at two levels - Project level validations and Organization level quality assessment. The project testing team ensures completeness of the testing whereas organization test team evaluates both incoming artifacts and deliverables to raise quality risk alarms at early stage.

A Strong Plinth

The long-term and hand-in-hand work milieu with the Japanese organization (also a development partner of Indian and Middle-East Sharp-sales-subsidiaries) helped the company to thrive forward, in addition to the extensive product knowledge to sustain and contain the \'Sharp-specific critical-knowledge\' on Document and Display domain. Holding engineering capability at all levels of the system, SSDI does its device-specific test automation framework, which is conceptualized and implemented to improve the test productivity and release time to market. \"We have group of engineers who are focused on product quality, innovation and continuous improvement,\" elucidates Bhavna.

Quality Offerings

This ISO certified and CMMI Level3 Company now cares CMMI L5 improvement to holistically improve the quality at all levels of development. The solutions proffered by the organization shows the same, which is predominantly delivered in two hats - Product Engineering and Solution Engineering. SSDI also does Market & Technology Research to bring innovative thinking to the development of advanced business products by anticipating and responding to the latest technological trends and market needs.

The \'Products Engineering\' (Software) services branch out as Digital Document Systems and Digital Display Systems for Sharp Japan and \'Solution Engineering\' (Market Oriented Software) for Sharp sales subsidiaries that spread respectively as Document Solutions, Digital Display Solutions and Solutions Consulting & Support. These systems include Firmware, Drivers and Multiple Application layers. \"We also support 11 global markets and numerous families of Document and Interactive Display devices,\" adds Bhavna. The quality of solutions is assured by conducting Functional, Performance, Load, Security, Usability and Localization/OEM tests, along with industry certification tests like WHQL and Adobe PS.

Moving Forward

With a 50 people strong software testing team (out of total 150 overall strength), this pioneer organization is located in Bangalore. Following a new-gen work culture, SSDI is also one of the best places to work for in India. Every member gets an opportunity to work on the latest technologies and is heartily welcomed to propose new features and improvements in the system, which is incorporated in the product after respective approvals. \"We constantly strive and aspire to develop world-class talent that exceeds our customer expectations in the core skills of interest to our business, let it be software architecture, holistic quality or digital document or display trends. We do this by focusing on long term relationships with our members, by a gradual on boarding process and sustained knowledge updates and training inside on the job and outside via industry events and to-notch coaches. We top it off with a friendly operating processes and tools to tune our productivity with the help of best in class team of technical directors,\" adjoins Praveen. The test team at SSDI looks forward to expand test automation in order to ensure timely delivery with consistent quality, and it also plans to shift its gears to stress on direct delivery to the market. The company is all set to test its complete products including hardware devices without much delay; while on the other hand, the blueprints are ready for domain expansion.

Key Management:

Praveen Kanipakam, Founder & President

20+ years blend of market, customer, technology, people, and business management expertise in multi-cultural environment, Praveen brought up a giant organization in Indian Scenario.

Bhavna Varshney, Program Director - Quality
18 years of expertise in Testing COE, Quality models, People, Customer management in multi-cultural environment blended with product architectural knowledge, Bhavna is passionate about using technology to innovate new ways and methods to enhance product quality with reducing operational efforts.

Domain Expertise:

  • Digital document and Imaging systems

  • Digital Display systems

  • Smart TV

  • Market oriented solutions (Education, Healthcare, Finance, Retail, and Hospitality)

  • Broad software spectrum - Embedded software, Device drivers, Desktop application, Web application, Touch and gesture based applications, Mobile and Cloud