CURA Healthcare: Inspiring Care, Saving Lives Date:   Tuesday , November 24, 2015 Sharmili from Hardoi in UP or Dhanalakshmi from Arupukottai in Tamil Nadu in the 90s, aspire for food, health, & security just as millions still do today, but as the economy continuous to register robust growth, Sharmili, Dhanalakshmi and many others are struck by the stark contrast of having good security and food, but have little-to-no access to quality healthcare. Over 800 million people live in Indian villages and mostly are devoid of access to quality healthcare. 31 percent of the population travels more than 30 kms to seek healthcare in rural India. As per World Health Organization (WHO), just 33 percent of Indian health care expenditures in 2012 came from government sources. Of the remaining private spending, around 86 percent was out of pocket. The medical equipments and devices sector is an important piece of India\'s healthcare pie. It is one of the fastest-growing sectors in the country, but highly import dependent. Nurturing indigenous medical technology manufacturing is the only viable option to reduce cost. With a mission of addressing challenge of making healthcare affordable over a life cycle, CURA Healthcare was incorporated in 2001 in Chennai. CURA Healthcare has grown on the value chain to become manufacturer of customized medical equipments in imaging and critical care space and has become a prominent player in Indian Medical equipment industry. Powered by team of highly experienced professionals who have been in Healthcare for over two decades in leading MNCs, CURA has flagged off through patented technologies, cutting-edge manufacturing techniques and integrating companies to its portfolio to be a significant Indian Medical equipment company with pan India reach in 21 locations across India. The first funding of around $9 million in 2012 by Pepul Capital was done with basic objective of scaling up manufacturing Digital Radiography, critical care equipments and also to grow pre-owned equipment business. In its 50,000 sq.ft. state-of-the-art manufacturing facility in Chennai, it manufactures patented Digital Radiography systems and Critical care devices. The facility is ISO 13485 certified for Quality management systems and the products are CE certified. Being in export processing zone enables CURA to export these Make in India products to emerging/developing markets. The Unprecedented Growth To make product lifecycle cost minimal, CURA has invested heavily into its Service Centre of Excellence, spread over 30,000 sq.ft . The Service CoE is one of its kind in India with ISO 13485 certified, housing end-to-end service support capabilities such as X-Ray Tube servicing and PCB repair. In 2015, Peppul Capital invested another $6 million to facilitate its acquisition strategy. CURA acquired DE Healthcare to foray into 4D Ultrasound and Color Doppler business, market estimated at around Rs.1000 crore. CURA launched state of the art eZono4000, ultrasound for needle guidance and pain management and VINNO, an affordable Luxury in 4D Ultrasound Color Doppler segment. It also acquired Concept Integration for manufacturing Critical Care devices and Tuscano Medical equipments which is into research, design and development of medical devices. Tuscano is one of very few Indian R&D companies with DSIR certification. Boasting of a clientele such as Apollo Group of Hospitals, MIOT, SRMCH, AIIMS, R&R and Tata Memorial, this healthcare expeditor has a glut of products and services which are plenarily made in India at the international quality to cater to Indian healthcare needs. Balasubramaniam M, CEO, CURA explicates, We are the one of the fastest growing medical company with a strong domain expertise and passionate team. CURA provides comprehensive diagnostic devices MR, CT, Mammography, BMD ( Pre-owned), Digital x-ray, Ultrasound & Colour Doppler systems, ECG, Patient monitors, Defibrillators, Stress Test systems. CURA is one of the few Indian medical equipment companies who have scaled to Rs.100 crore revenue. CURA believes that technology is the only answer to healthcare revolution of producing high quality products at affordable costs. Balasubramaniam added, We operate to set a benchmark of value-for-money. Advanced technology should go hand-in-hand with affordability to benefit the society. Innovative technologies signify how solutions can solve infrastructure challenges and reduce lifecycle cost of the machine by frugal innovation. Amidst diverse work-culture where employees are passionate about healthcare and are highly resourceful which is the key driver for a fast growing company, employees feel ownership that makes them put that extra hours of dedicated work and motivates them to solve the issue at the first sight Fix it right, first time. CURA customers relish the 97 percent uptime as they continue to invest in every element to offer 24/7 after sales support. CURA\'s vision is Inspiring care and Saving Lives. CURA\'s goal is to become a Rs.500 crore company by FY18, thus to put CURA into league of top 5 players in Indian Medical Equipment space. The company\'s focus is fulfilling unmet needs in imaging diagnostics, cardiology, women\'s health, critical care and e-health. Thanks to CUR\'s initiatives, patients in small towns such as Hardoi, Arpukottai, Namakkal, Hissar, Saharsa and many other enjoy access to affordable medical equipments for quality healthcare. Panel Key Management Balasubramaniam M, CEO Holding over 25 years of healthcare experience with leading global companies, Bala has strong domain expertise across various modalities such as Diagnostic Imaging, Ultrasound, Critical Care, and Healthcare IT space and has worked both in India & abroad. His vast expertise is now leading CURA. Services: Imaging Solutions, Ultrasound, Women\'s Health, Cardiology, Anaesthesia, Critical Care & OT, Nephrology