ETP International: Helping Retailers Get it Right in Retail Date:   Monday , October 06, 2014 Studies estimate that the increasing brand consciousness amongst the Indian population is leading the retail industry to grow a vibrant 25 percent annually. To be a step ahead of market changes in such fast changing retail landscape, retailers expect nimble and adept consultation and modifications to their software. Empowered by their vast domain expertise in the retail industry, ETP International brings global best practices to their customers through well-documented templates that address customers\' strategy and vision of growth. ETP is highly capable of delivering the same, as it sells and implements the solutions directly, providing customers access to ETP\'s labs. Founded in 1988, ETP has been focused on the Indian Retail market for over 15 years. Since, the company that has achieved a leadership position in ASEAN markets envisions achieving the same worldwide; ETP focusses on the enterprise sector and partner with medium and large retailers operating 50 to 2,000 stores. As ETP understands that developing a software product to achieve enterprise-class scalability needs a very different architecture and design approach, the company delivers modern, innovative and highly scalable technology. ETP has one of the largest on-ground implementation team among retail solution companies in India, with over 250 skilled and experienced consultants. ETP\'s R&D team grows by 40 percent annually, ensuring that each project implementation and product development is vetted through rigorous quality checks. The company has successfully completed more than 500 enterprise retail projects across 20,000+ stores and over 100 warehouses in 20+ countries and has over 5,000 stores in India running on their systems. Secure & Scalable ETP V5 ETP\'s Retail Software Solutions are focused on helping retailers create the right customer experience across channels; get the right products at the right price to the right locations in the right quantities at the right time. ETP V5 is an enterprise class, scalable and secure platform that has robust features incorporating store operations and online channels, marketing campaigns and CRM, supply chain management and warehousing, merchandise and assortment planning, with powerful analytics solutions to proactively make the right business decisions and enhance profitability. With a user-friendly interface and intuitive web/mobile and social media applications, the solutions are tuned to the new generation of retail employees. Plenty of Room for Innovative and Driven People Since modern retail in India is still very young and professionalism is yet to settle into the areas of merchandising, planning, CRM, analytics and store operations, it requires immense training to get a new consultant up to speed. However, there is rapid progress with the arrival of retail training schools and the escalating investments by large players in skill development. Since ETP is a company with a big vision, they appoint employees who also have big dreams and ideas and are willing to work hard and smart to turn them into reality. ETP encourages learning and recognizes those who are determined to deliver quality to the market. The company has a healthy mix of experienced leadership and young, eager to excel execution team. The energy and dedication levels at work are equal at both ends. \"We are a passionate bunch focused on driving innovation in retail through technology. Plenty of room for innovative and driven people here,\" says Naresh Ahuja, Chairman & CEO, ETP International. Prevailing a leadership position in the challenging markets of India and ASEAN, ETP is currently pushing strongly into North Asia and the Middle East. The company aims to achieve a leadership position in U.S. and Europe as well, becoming the no. 1 retail solutions company in the world by the year 2020. United Colors of Benetton A Case Study Benetton India, the no. 1 international fashion brand in the country, has implemented ETP V5 Retail solution in their 300+ stores across India; driven by Benetton\'s visionary Director-IT, Arun Kathpalia. The company was looking for complete store automation, proactive promotions management, single solution to manage CoCo and franchisees stores and improve customer service levels. ETP developed for them an easily deployable, end-to-end integrated solution with increased information accuracy, inventory visibility, data integrity and the ability to manage contingent liabilities. It also manages daily cash flow & reconciliation while driving production based on timely & intelligent sales information. The user friendly solution also manages and controls the franchisee business & efficient replenishment of stocks and is able to rollout and revise promotions instantaneously, as per customer feedback. Arun adds \"We have chosen ETP over others as our partner because of one main reason and that is the in-depth retail domain knowledge and expertise they have apart from the excellent software solution. They understand all the nuances of the Fashion Retail business and speak exactly our language. They understand our pain areas and always proactively support us when we need them. Our relationship with ETP is much beyond just a vendor-customer relationship and it is getting stronger and stronger with the growth in our business.\" Panel: Management: Naresh Ahuja, Chairman & CEO, ETP Group Naresh as the Founder, Chairman and CEO of the ETP Group leads the company with a clear focus on bringing enduring value to customers through best practices mirrored in software applications. Spanning 25 years of focus on retail domain expertise and IP development, ETP today, has a strong customer base of market leaders in more than 14 countries across Asia Pacific, India and the Middle East, and is on its way to becoming a global leader in Retail Software Solutions. Clients: Titan Company, Benetton Group, Spice Group, ITC Ltd., Bose Corporation, DLF and Orra among others. Offices: Singapore (HQ), Jakarta, Kuala Lumpur, Manila, Bangkok, Dubai, Mumbai and Pune. Products: ETP VX, Retail Software Solutions