LimeRoad.com Raises $30 Million in Series C led by Tiger Global Management

Date:   Wednesday , April 08, 2015

Gurgaon based online shopping platform for women\'s fashion and home furnishings, LimeRoad.com raised $30 million in Series C round led by Tiger Global Management. The funding round also witnessed Matrix Partners and Lightspeed Venture Partners. The platform looks forward to use the fund in upgrading, scaling and building on the platform. The company had raised its Series A funding of $5 million in 2012 and Series B funding of $15 million in May last year from the same investors.

LimeRoad was founded by industry visionaries, Suchi Mukherjee, Manish Saksena, Ankush Mehra and Prashant Malik in 2012. Being one of the nurturing hyperactive communities, the company aims to bring the best products from thousands of sellers to help people to own their best favorites. The platform also allows them to create \'scrapbooks\' of their ideas and share their experiences with others while shopping. Powered by machine algorithms, the platform displays the highest quality scrapbooks for users to find products and styles.

The social discovery platform posted more than 1.5 million style statements last month as scrapbooks where users can also purchase standalone products or the entire look from the catalogue created by other users. In 2013, the social commerce startup kick-started an initiative called \'create and earn\', which allowed users to earn money from their scrapbooks. The company has also launched an Android app in May 2014. LimeRoad\'s gross merchandise value (GMV) has grown seven times in the last 12 months and app usage has grown more than 38 times in the last six months.

wWhere Raises a Seed Funding of around $2 Million From International Angel Investors

Ahmedabad-based start-up wWhere raises a seed funding of $2 million from international angel investors across U.S., India and Singapore. The round of funding also witnessed participation from a group of angels led by Ashim Mehra, VP at Baron Capital – a New York based venture finance firm and Anunay Gupta, Co-Founder of Marketelligent – a leading company in advanced analytics.

Founded by Ritam Bhatnagar, a serial entrepreneur, wWhere is world\'s first location messenger, born to disrupt the way people exchange locations and addresses. Ritam started his career journey as a faculty member of Endeavor Careers - a management coaching institute - and eventually scaled up to kick-start two ventures namely Freeway Entertainment Company - the company which is into Production, Marketing and Distribution of National/Regional Feature Films and wWhere app. The wWhere platform is yet another example of his excellence and has been instrumental in providing a fast and easy way of location sharing with its unique features like groups, auto locate, ETA & directions, navigation, in app messaging and save location.

This one-year old app was in private beta for 12 hours in September and witnessed over 500 downloads and 2600 signup in that short compass of hours. In order to test the working model of the app, wWhere started with a live beta model for a limited window download. The product has generated an unbelievable buzz with more than 6500 information exchanges over 11 nations and is going for a worldwide dispatch focusing on nations like Asia, Australia and Europe.