Sybrant: Leading UX Experts Increasing Client's Customer Loyalty & Revenue Remarkably Date:   Thursday , January 08, 2015 An e-Commerce company in the U.S was puzzled when it was unable to acquire customers, despite having best deals, products and user interface (UI). By changing a single mandatory register button into optional, a user experience (UX) consultant improved the company\'s sale by 40 percent within a month and added $300 billion additional revenue within a year. Today, many Indian enterprises including IRCTC, a government entity with no competition, is aware of UX\'s importance and investing heavily in it to further increase the distance between themselves and competition. But tragically, few Indian organizations in digitally-driven hyper competitive domains like e-Commerce, banking, learning management system and healthcare, which will wither without customer loyalty, have not yet invested in UX. It might be slower, but optimistically there is a gradual paradigm shift towards UX. Obsessed with Perfection Sybrant was founded in 2007 as an outsource product development company. After realizing that success of these outsourced products relies on moulding them properly according to end-users, Sybrant\'s board members V. Thiyagarajan, Dr. Dinesh Patel and Prof. Vijay Kumar along with Hari Shankar, (Director-UX) decided to integrate design factors as well in 2009. Since in-depth research is the ultimate parameter for UX design, the Chennai-based company that is obsessed with perfection started delivering research-driven products. Forecasting that people would need their products on multiple channels, Sybrant created a ground-breaking trend in UX design conceptualization, development and implementation across multiple platforms. Thus Sybrant created significant impact in the markets in India, U.S. and European SME segment, despite heavy competition. Meanwhile, Sybrant\'s scrupulous pursuit for an expert with strong business background further progressed when Shankar. K, a Silicon Valley entrepreneur, took over Sybrant\'s operations. In the period of 2008-2010, Sybrant\'s resources expanded with first round of funding from a Utah-based Venture Company. Earning a stellar reputation as UX expert not only enabled the company to close numerous giants worldwide including a reputable IT enterprise and a multibillion dollar South Indian group, but also empowered Sybrant to successfully cross the mark of $1 million revenue in 2013. Acquiring such high-profile brands with challenging demands further honed the niche company\'s research-led design innovations. Futuristic Solutions With profound expertise in both enterprise and consumer arena, Sybrant designs, develops and releases exceptional products for IT and industrial segments that radically improves client\'s revenue, productivity, customer satisfaction & loyalty. Abreast with latest technologies, the multi-channel internet product building company caters across all platforms including web, mobile, tablet and even upcoming wearable platforms with proficiency in high-value and secure BYOD, cloud and web applications. Though Sybrant doesn\'t reside in branding segment, understanding all the aspects and value of branding & marketing of any product, makes them a perfect digital partner. Uphill Battle of Edifying Clients UX usually brings customers through word-of-mouth publicity and requires gradual improvisation driven by certain numbers and nuance. Many people are misinformed that UX, UI and usability are same and demand wire frame within a week. Hence, it is challenging to educate clients that Sybrant\'s UX encompasses 10-15 different tasks including often underestimated yet imperative multiple user surveys, market research and competitor analysis. Finding a middle ground, Sybrant takes a rapid approach, while investing time in ground work to enhance overall UX that satisfies major user population; with strong focus on addressing exigent problems. Unlike other companies that derive run-of-the-mill solutions for requirements sent by clients, Sybrant encourages three-way communication with clients and stakeholders to design and craft the product. \"We educate clients to collaborate and collectively make decisions to provide better solution without miscommunication,\" says Hari Shankar, Director-UX, Sybrant. Enabling creativity Amidst other UX companies that rely on other technology companies and meagrely make eye candy, Sybrant stands apart with robust technology team and research-led designing team. As Sybrant strongly believes that clients attain better output only if employees feel satisfied at the end of the day, thus the company doesn\'t burden them with pressure. All Sybrantians are bestowed with enough time to proactively learn new technologies and encouraged to experiment on various projects. The company ensures that all Sybrantians are well capable of working on their own. \"We follow an extremely open culture that inculcates creativity. Anyone can question anyone with the data they have. Even a junior developer is comfortable to express his idea and the management implements it without hesitation if it can help clients as well as Sybrant,\" says Shankar.K, President & COO, Sybrant. The company that strives to excel on MyGlass has recently employed a few resources to perform R&D on other wearables like Google Glass. Sybrant will enter the market after mastering this art. Sybrant aims to be the UX company that people can depend upon for any digital product across platforms. The company focused on servicing innovation endeavours to provide seamless experience across all digital products immaterial of the channel\'s status to enthral more clients and keep glimmering at the top. \"We are very passionate about development and User Experience along with emerging technology. Google Glass, Space Glass and Wearables is something that we are concentrating on. Clients come to us for a product or a service. Keeping various factors in mind, we suggest optimal technology solutions to ensure viability for the client in the long term. We have development teams specializing in Open Source, CMS, e-Commerce, .NET, Mobile (iOS, Android, Windows Mobile) and Xamarin. The choice for the customer is endless. What we do is ensure we give them the best experience in terms or usability,\" concludes Siddharth Sheth, Head of Delivery.