Iksula: Delivering the Best Quality by Stepping into Client's Shoes

Date:   Tuesday , October 07, 2014

Modern retail and internet saw the dawn in India at the same time, whereas the Western world had been leveraging the benefit of modern retail long before internet came into existence. This new dawn has given rise to huge opportunities in internet commerce, since it is seizing a very large market share of the retail commerce revolution in India. Whilst large services companies offers digital commerce as one of their services, Iksula is uniquely positioned as a services company whose DNA is completely oriented around serving digital commerce retailers, brands, pure play internet retailers and all companies communicating with consumers directly via digital. This DNA is so imbibed in each of the Iksulites that even a PHP code developer understands his role in making a difference to the end customer.

The Cherry on the Cake
Unlike other service companies run by entrepreneurs that have experience in providing solutions, the management at Iksula has a strong background in e-Commerce, the entire management team are professionals from eBay and FutureBazaar. This background enables them to get into the customer\'s shoes easily by understanding their long standing dilemmas as their own. This helps Iksula provide innovative solutions that impact clients\' revenue in a short span of time.

Iksula\'s strong business orientation is manifested in all their services. The company radically increases client\'s sale by acquiring, nurturing and retaining customers in digital media through Google Ads, paid ads and social media management. With their infrastructure service, Iksula builds the entire technology for running an e-Commerce system including shopping cart, order management systems, CRM and other performance management tools. Iksula manages merchandising & marketing operations with knowledge process outsourcing services for huge clients in U.S, Europe, Middle East, North Africa and India which includes content creation, content management and production management.

Innovative Projects
Iksula has launched numerous innovative projects like BigBazaarDirect, where a tablet is provided to local shops and the received orders are centrally shipped by Big Bazaar. Iksula also solved the touch and feel challenge with E-Dabba, where they devised an application that allowed individuals try jewellery on themselves by sitting in front of a laptop.
Currently the company is engaged in developing a unique solution called INCOM, a 360´┐Że-retail solution that helps all brands to manage their e-Commerce channel. While the brands supply merchandise, Iksula manages and facilitates their digital channels in terms of providing warehouses, photo shoots, marketing, technology and customer services.

Though this booming industry provides enough business for everyone, when it comes to designing all the processes for new e-Retail players and grooming the right talent, it still remains a challenge. Iksula is a young organization where 70 percent of the people are below 30 years of age who come majorly from IIT, Somaiya and VJTI. Our engaging calendar is strong with programs like iTalk, where knowledgeable people from different spheres of life, such as Dr. Rajat Aggarwal and Parthiv Patel, have shared their wisdom with Iksulites about core values required to build a professional career. Likewise, their training program ILaB enables the senior leaders of Iksula to guide the managers, so that they can be better managers.

The company creates a fun environment by organizing events like \'Gabbar Cup\', a soccer tournament where the teams are named after the characters from the movie \'Sholey\'. A unique mixed doubles badminton tournament called \'Family Challenge Cup\' is Iksula\'s eye catcher where a member of the family teams up with a working employee. The vendors and clients are also invited to participate in the event.

Future Road Map
The company with over 30 clients and 500 employees have set a clear aim to increase the employee strength to 1000 people and give services to more than 50 clients, thereby attaining the equivalent revenue by 2017. Iksula also endeavours to achieve leadership in the realm of internet retail with a strong market share. While the industry is taking a giant stride, Iksula holds a great future as the company is keen on developing newer and enhanced services to serve clients better. \"We have built great relationships within the industry. The enjoyable journey has been made possible with the best-in-class talent working with us and our clients placing trust in us for their mission critical applications and processes,\" concludes Samarjeet Singh, Founder & CEO, Iksula


Key Management:

Samarjeet Singh, Founder & CEO

Samarjeet is an internet retail veteran who has been leading the cause of Indian e-retail in India and overseas since a decade. He is a key industry leader and has worked with Bazee and E-Bay in his pas assignments. He has also influenced more than 10,000 businesses to start e-business as the dean of eBayUniversity.


1. Online marketing: acquiring, nurturing & retaining clients via digital medium
2. Infrastructure service: building whole technology for e-Commerce
3. Knowledge process outsourcing: content creation & management


Waifair, Bed Bath, Beyond, Big Bazaar, The Mobile Store, Provogue, French Connection, TESCO and more

Mumbai (Headquarter), New York & Singapore

CEO Speak:

Iksula finished 7 years of its inception and a team of 400 plus and 30 plus clients. The journey has been enjoyable and we have done some cutting edge work within eRetail industry. We have built great relationships with industry and especially with our clients across the globe.

The journey has been possible with the best in class talent working with us and our clients posing trust in us for their mission critical applications and process. I think our success has been a result of single point focus on eRetail as a domain and on client needs. We have developed solutions like Incom to specific needs of Brands, our front and backend technology solutions have been used by best in the industry. We have also developed outsourced merchandise and marketing solutions for our clients based especially in US and Europe.

I see great future for Iksula as the Industry takes giant stride and Iksula develops new services to meet industry needs. We are working towards our BHAG to be a 1000 people and 50 Plus clients by end of financial year 2017.

Thanks to all clients, stakeholders and iKsulites. We look forward to their continued Support.