Cybage : Operational Excellence in global IT industry Date:   Friday , July 31, 2009 A global IT major stands committed to bring best-of-breed and path breaking technology solutions to their global customers, faster and cost competitive than their competitors. As a part of that, they initiated their offshore software development program. This was certainly a big step for them as it meant a fundamental shift in the way they developed their products and solutions – a grass root business transformation because it would directly impact their revenue spinners and life lines. Through a careful and rigorous evaluation process the client zeroed down on Cybage as their strategic offshore software development partner. Global Offshore Software services company, Cybage, demonstrated a unique approach to relationship. Cybage's ExcelShore™ model of Operational Excellence effectively controls the entire dynamics of offshore software product development right from transition to the delivery. It aims at enabling the clients achieve their fundamental business objectives behind going offshore. Today, the alliance is a thriving and a matured Offshore Development Center (ODC) relationship, which has resulted in many successful projects and continues to bloom. Since its inception in 1995, Cybage's major strength lies in Outsourced Product Development (OPD) segment. However, what is unique about Cybage is that its strengths can rightly be manifested in their value delivery through encapsulation of operational excellence. "Our ExcelShore™ Model of Operational Excellence is Cybage's innovative concept in the global software services industry. ExcelShore aims at maximizing the clients' Return on Investment (ROI) by optimizing at every step across the life cycle of software engagement. Objective being that every dollar that clients invest in Cybage returns to them amplified with a least possible efficiency loss, says Arun Nathani, CEO & MD Cybage. Continuous improvement and maximizing customer's ROI through optimization has always been Cybage's core business philosophy right from its inception. As the software services business started getting cluttered and increasingly being viewed as a commodity business, Cybage strongly believed that its expertise in maximizing the ROI through continuous optimization has an incomparable merit. What is unique about the ExcelShore system is that it imbibes continuous optimization across the project life cycle which directly hits client's business bottom line thereby maximizing ROI. The algorithms, business logic and the inbuilt artificial intelligence enabling optimization are proprietary to Cybage and have been uniquely mastered in-house. "Cybage stands distinctly apart from other software services companies in India since optimization is in our blood stream. There is a difference between "low cost" and "optimization" and we are talking about "value for money" here – what do you get at what price," adds Nathani. Cybage is in the process of moving up the value chain through a gradual and careful expansion of business practices driven services portfolio. So far, Cybage's target market by and large has been the software product companies – Independent Software Vendors (ISVs) as they are popularly known as. Having seen an excellent response from the market, Cybage now is poised to offer services to diverse industry verticals – the end users of IT systems. "Cybage has worked with over 150 clients globally. Today, we are concurrently serving over 100 clients across four continents. North America is still the largest market contributing 80 percent of the total business. Other markets include Europe, Australia, New Zealand and India. UK & Netherlands are major focus areas in Europe. Our vast client portfolio spans across verticals like Travel & Hospitality, Interactive Advertising, Security, Retail, BFSI and telecom," explains Nathani. Cybage's key clients include the likes of Microsoft, Symantec, Electronic Arts, SAP, DoubleClick, Lexis Nexis and HSBC, to name a few. The company is featured in the 2009 Global Services 100 list as one of the top 100 Innovative Service Providers. Cybage was ranked no. 4 in the 2008 Global Outsourcing 100, rising star category by IAOP. "Cybage grew by over 30 percent in FY 08/09 despite recessionary times, once again surpassing the industries growth standard of 16-17percent,"says Nathani. With centers in Pune, Hyderabad, Gandhinagar and Redmond (WA) USA, Cybage is further expanding in Pune with a 5000-seater campus. Nathani has his own views on recession hitting the industry. "It's a good time to see how IT companies have been managing the cost and efficiency part, which is what they, ironically sell to their customers. Doctors make the worst patients. This applies so well for IT companies," he observes. Founded: 1998 Headquarters: Pune CEO & MD: Arun Nathani Headcount: 2700 Space: Software services, Outsourced software product development Website: www.cybage.com