CafeGadgets: Growing Strong Date:   Tuesday , December 01, 2009 Digital and technology products are the second most bought product category after travel in the online market. Cafegadgets.in, a fast growing e-commerce portal’s sole aim is to reach this active e-commerce population effectively. Today India boasting more than 55 million Internet users and the number is steadily growing at a rate of 40 percent Year-on-Year. “Cafegadgets.in is one of the fastest growing e-tailer in the IT & digital lifestyle space in India with over 200,000 active customers, 80,000 registered users, 3,000 branded products and association with over 70 brand owners,” says Swati Bahl, Director, CafeGadgets.in. Today the portal offers free doorstep delivery of products in shortest possible time without any charges whatsoever. As a result, one pays exactly what is listed on the site rather than misleading and escalated costs. Also, the company has spent the last one-year in building relationships with vendors, working on the processes and technology, and most importantly building up a technically strong and dedicated team. Interestingly, the business model at Cafegadgets.in is fundamentally different from traditional e-tailing model of stock and sells. “The company work on back-to-back basis, thus technology plays a crucial role in managing the virtual inventory and keeping the operations cost to minimum.” says Swati, whois heading the business. At the moment, effective Electronic Data Interchange (EDI) implementation with vendors is at the top of the firm’s priority list, as it’ll simplify e-commerce operations to an unimaginable level in India. Also, the company has an efficient in-house technology team, whose only objective is to make the site as user friendly as possible and also completely revamping the look and feel of Cafegadgets.in while also adding new features to improve its stickiness. “The company has built this platform from scratch considering their expansion requirements and is constantly working on its usability and design,” informs Swati. Being a fast growing business, the firm understands the requirements of clients and thus manages complete day-to-day operations of their e-commerce portals effectively. It has adopted some unique methods to keep up the direct association with top International and Indian brands in diversified verticals like digital lifestyle, IT Peripherals, which facilitate Cafegadgets to provide competitive pricing, experiential products, prompt delivery and customer satisfaction. Today, Cafegadgets.in proves to be a one-stop-shop for discovering, reviewing, comparing and buying gadgets. Online shoppers visit CafeGadgets.in every month to research on products, compare prices and find the best deals on product and service offerings for themselves. Cafegadgets has run various campaigns such as channel redemption, customer retention & loyalty program, end to end online retailing, order management, designing, content management, call centre, logistics, online marketing through email marketing, banner promotion, community building, etc for Apple, Sun, Xerox, HDFC Bank, Virgin Mobile, Samsung Mobile and more. Going forward, CafeGadgets.in plans to venture into alternate sales channels like m-commerce for that segment of people who don’t have easy access to the Internet. “With social media gaining momentum, the company also focusing to increase reach and network through social community websites such as Facebook, Orkut, Linkedin, Twitter, which is expected to be the key drivers in near future,” concludes Swati.