Vaultize: Mitigating Risk, Securing Data Date:   Tuesday , April 30, 2013 The proliferation of BYOD and consumerization of IT has given rise to a series of security, data loss and compliance risks. As more personal devices and consumer-focused cloud services enter the enterprise networks, critical data that was earlier limited to within the corporate network is now going beyond the enterprise's control on to individual employee's personal device and into third party cloud because consumers are attracted towards consumer-grade services such as Dropbox. In a nutshell, an enterprise's data is at risk – security, data loss and compliance. The need of the hour is a secure platform that can reduce security, data loss and compliance risks for enterprises. As an answer to this requirement Anand Kekre, CEO of Anoosmar Technologies with his friend Ankur Panchbudhe (CTO) built Vaultize, a unique unified enterprise grade platform that provides secure file sharing and mobility together with endpoint backup, endpoint encryption and Google Apps backup. It helps enterprises mitigate the security, data loss and compliance risks and gain complete enterprise control and visibility on the unstructured data. Founded in 2010, Vaultize is the also the very first solution to do encryption and de-duplication both together at source – which is US patent pending. Consumers get the flexibility to choose between public cloud, private cloud and appliance. Security is one of the key aspects that a client looks at while picking a file sharing product. Unlike its competition, Vaultize provides a comprehensive platform taking care of all the clients’ needs. "Enterprise IT gets complete control of corporate unstructured data and at the same time the corporate employees get a cool user-experience like what is available in consumer products – making win-win for all. Famously known as the most secured and efficient solution in the market owing to its revolutionary technology, the product is a cut above the rest," adds Kekre. The company is cutting across verticals as their product is vertical agnostic. With more clients in the BFSI, Automotive, Media and pharma sectors the company caters to well-known names such as TVS Motors, QuickHeal, Vantage, KWE, Atul Limited, Hiranandani, Allergen among others. To gain momentum the company is in a spree to diversify in terms of geographies and channel partners. Earlier focused more on the APAC region – being closer geography, the company is now planning to expand to US. and UK in the near future. Their go-to-market strategy is to partner with ISVs, MSPs, System Integrators and other service providers. Some of their existing partners are Mahindra Satyam, Tech Mahindra, NEC and Wipro to name a few. Kekre believes that a company with a rock solid product and innovative technology can sell itself. "We envision developing cutting edge technology from India to cater to the global market," he adds. Helping them achieve their vision is the collective industry experience that the founding partners have amassed by working in the data storage and security space with leading enterprise product companies like Symantec, Veritas, McAfee and IBM. The world does not see many successful global product companies built out of India, but Kekre and Panchbudhe are out to change that mindset and have pledged that the company will always have its base in India. With a strong technology and several large clients in their kitty, the day is not far when they will conquer the major share in enterprise file sharing and sync (EFSS) market.