Date:   Wednesday , June 08, 2011

Online sales in India have witnessed a rapid boom in the past few years. From clothes to grocery, air tickets, movie tickets to techno gadgets, Indians are no longer averse to spend money online and utilize the power of Internet for their purchasing needs. With Internet having matured the trust factor amongst consumers too has strengthened. The bottom-line — ‘ecommerce is growing in India and it is growing fast’. It is this growing demand of e-commerce services that prompted Prashanth Gowriraju to found, an online portal that caters to all the requirements of a parent when it comes to buying products for kids.

From a varied range of baby care products like diapers, feeding bottles, soaps, shampoos, sterilizers, warmers and accessories like baby seats, walkers to toys for age group between 0-14 years, caters to all the needs of babies, toddlers and young children. The website especially focuses on providing a wide range of toys from local and international brands.

Buying a toy for one’s kid is quite time consuming since one has to look into all aspects of its suitability to the child. Factors like age of the kid, the make of the toy, safety, the usability quotient, all play a vital role. A toy that suits a kid in the 5-7 age group may not be attractive or safe for a kid in 2-4 age group, and so getting oneself educated in this is very important. Being a parent himself Prashanth understood this necessity very well and today the portal helps parents make their purchase smartly with apt description and relevant suggestion of a product.

At first, after doing enormous research on the market, Gowriraju introduced a few kid’s products in his one-day-one-deal website, The response that the site got for these products were enormous and this prompted the creation of The site presently sells about 200 products per day and features many of the main brands of kids products, which includes Funskool, Playskool, Barbie, Hot wheels, Disney, Transformers, Huggies, Pampers & much more. Customers can go to the webpage, search for products by age group or by brand and place the order. Once the order is placed it’s ensured that the product is shipped to the customer in two working days.

Kidloo has associated with a secured payment gateway partner, offering multiple pay options to the customers, one transact online via debit/credit cards, internet banking, paypal, online bank transfer and cash on delivery is likely to be introduced shortly nationwide. Parents can shop from wide variety of kids products from Rs.50 to Rs.50,000/- with upto 50 percent discounts.

Presently, Gowriraju sees competition from three other main players in online baby products segment. While these companies concentrate more on baby care products, leverages its strength by concentrating on the toys segment. And Gowriraju tends to keep this model and strength this by adding more selection. The company currently operates with 15 employees and is planning to double its headcount in the next three months. With a very clear plan for his company’s future, he says, “We are going to raise funding in the near future and are aiming to reach the 1000 transactions per day mark.” With the wide variety of products they offer, the ever increasing demand for toys, baby products and the increase in online consumers in the country; the company’s future seems to be bright.