RouteSms: Relishing Leadership in Messaging Arena with an Early Mover Advantage

Date:   Tuesday , November 24, 2015

Unsurprisingly, the messaging solutions domain is expected to grow in leaps and bounds at a 400 percent rate; thanks to skyrocketing usage of phones, RBI mandating the acknowledgement of every transaction with SMS and the facility of tracking e-Commerce logistics via messages. As this rise has been paving the way for umpteen of innovations, RouteSms Solutions Limited, a pioneering mobile messaging & voice API company,is standing tall even amongst today\'s new wave of ingenious players. Being an international company denizing in this field since 2004, this Mumbai headquartered company has chiselled exceptional capacities and technologies that other Indian players can\'t even dream of.

Even in global podium, RouteSms has carved a stage for itself by providing high-quality, low-cost solutions in faster turnaround time; with awards & recognitions akin to \'GoldenEagle International Award for Prestige & Quality Europe-2010\' speaking for it. RouteSms has dedicated a 35 people strong team just for support that helps it to pull off a splendid 30 minutes turnaround time(which typically takes about 2 days). With SMSC, the most reliable enterprise messaging delivery platform built on industry-proven hardware & software, RouteSms can easily deliver 99.9 percent uptime. Being the only GSMA certified company in Asia, this open connectivity solutions provider has connected over 110 operators directly and has hosted SMSC in seven countries thus far.

Inimitable Solutions & Services
Messaging domain is a costly affair that requires operators to host a server, recruit support and achieve 99.99 percent uptime. RouteSms levels the playing field for small A2P SMS operators by offering SMSC as a Service in a revenue sharing model on monthly basis. This cloud-based messaging platform allows any operator to directly offer SMSC messaging services to enterprises/aggregators/resellers without investing a single penny. RouteSms manages their entire messaging infrastructure by hosting its own servers, technical & support teams. The company\'s SMS Firewall solutions repairs enterprises\' revenue leak & enhances their customer\'s experience by monitoring, controlling & filtering the ample amount of SMSs sent to various destinations based on defined keywords, rules, subscriber identity & location; thus safeguards operators against SMS fraud and spamming.

RouteSms\' enterprise messaging solution renders API connectivity to enterprises, where it aggregates their messages (booking alerts or one time password authentications) on its platform using multiple direct connections and communicates them to clients\' end users. The company has also pioneered HLR Lookup system that facilitates enterprises to save cost by verifying and weeding out invalid/inexistent mobile numbers from their database. The company\'s SMS Hubbing solution redefines the international mobile interoperability by implementing hubs to intermediate SMS traffic. RouteSms\' dedicated SMSC hosted worldwide helps mobile operators & MVNOs to achieve broad international SMS coverage without managing expensive & complex bi-lateral agreements. The company has recently signed a million dollar deal with BSNL India to terminate their international (UAE, U.K. or Europe) messages via RouteSms\' hub. Likewise, with e-Governance, RouteSms\' overarching Voice Portal endows farmers with voice-based value added services.

The Inspiring Rise
The company that today can boast of17,000 customers, 730 resellers, 300 employees across India, UK, UAE, Canada, Nigeria & Singapore along with Rs.250 crore in revenue, instigated its journey as a two people team -Rajdip Gupta (Co-Founder & CEO) and Sandip Gupta (Founder & MD). Having learned the ins and outs of telecom industry over eight years, Rajdip precisely predicted the colossal potential awaiting in the messaging industry(then under-explored) and left his lucrative job in UK to catch the lightening in a bottle with his brother Sandip. Unable to afford even a hole in the wall office, Rajdip worked from home. His profound domain expertise made the challenge of proffering cost-effective solutions to international market while maintaining technological superiority actually enjoyable. This unique capability not only endowed RouteSms with an impressive revenue of Rs.1 crore within its very first year, but also facilitated it to grow at a whopping 200 percent year-on-year rate in revenue & HR.

Strongly believing that monotony kills innovation, RouteSms organizes an annual vacation, which brings its highly-motivated team closer. By 2016, the company anticipates strengthening its employee portfolio with 100 more people and rolling out offices in 15 more countries including Ghana, Philippines, Australia, France, U.S. and Congo among others to capture customers across diverse markets worldwide.Geared up to become an IPO within next July, RouteSms is currently keen on innovating more operator based solutions with newer technologies, but with unwavering focus on telecom.Given its past accolades and the company\'s current strong hold in the market, it is only a matter of time that RouteSms will emerge into industry\'s top most player.

Panel
Key Management

Sandip Gupta, Founder & MD

A Chartered Accountant and SAP certified consultant, this financial specialist is spearheading RouteSms\' business towards success. With extensive experience of over 18 years, Sandip brings in a unique blend of domain & technical skills that brings solutions alive.

Rajdip Gupta, Co-Founder & CEO
Rajdip is one of the few early mobile & telecom enthusiasts, who pioneered in exploration and implementation of handled device application in late 90s. With vast technical knowledge and management skills earned over 16 years, he is monitoring and managing RouteSms\' entire global growth.

Offices: Mumbai (Headquarter), Pune, Delhi, Hyderabad, U.K., UAE, Nigeria, and Congo
Clients: AIR, BSNL, ICICI, SBI, Bank of Maharashtra, Allahabad Bank, Punjab & Sindh Bank, Rocket Internet, We Chat, Facebook, Skype, WhatsApp, and Viber amongst others
Services: SMS Hubbing, SMSC Solutions, SMS Firewall, Cloud SMSC Platform, Wholesale SMS, SMPP Platform, Voice Solutions and HLR Solutions