Digital Nest: Cultivating the Best Talents for the Digital Marketing Industry
Date: Sunday , November 23, 2014
With the twofold lead-to-close rate of digital media and its skyrocketing user base in India, digital marketing has emerged as an inevitable unit in any organization; making it one of the hottest job in the country. Cultivating the best talents to bridge the supply-demand gap is Digital Nest, an integrated digital marketing training academy. The Hyderabad based academy offers various advanced and pragmatic job-oriented digital marketing certification courses via classroom as well as online training. With cutting-edge workshops, seminars and webinars, Digital Nest\'s in-house training not only enables the sales team in corporates to harness digital marketing tools and techniques to acquire more customers, but also aids educational institutions to explore the career opportunities in digital marketing.
Amidst other academies that barely offer few components, Digital Nest leaves no stones unturned and provides a 360- course curriculum that covers the entire 8 topics, including up-to-date oral courses. With the professionalism of a college, the company also brings industry experts and MNCs like Google and Cognizant to deliver the sessions. Apart from providing live projects, case studies, assignments and tests, Digital Nest also hones their students with running notes, e-materials, email and telephone (WhatsApp) support, practical sessions, resume profiling, mock interviews, placement assistance, alumni group for social sharing, and networking and blog for students on recent updates.
The student friendly trainers incubate every student entering their nest with utmost care to transform them job ready and place them in good hands; thereby justifying the name Digital Nest. The company runs the academy only on the weekends. Digital Nest spends their weekdays on their service centre called Placement through which Digital Nest place their students in various organizations including Google, Yahoo!, Accenture, HCL, Mearevents, HAMSTECH and Cloudnix among other local companies.
Unlike other institutes that abandon their students after training, the HR department of Digital Nest keeps intriguing their students. \"Once a student enters our academy, they become a part of our family. Hence, we always keep them updated through our Android app for student resource portal. Even after course completion, our blog keeps them updated with no additional charges, because it is crucial to stay abreast in the dynamic field, where Google and Facebook keep changing their algorithm,\" says Sandeep Santhosham, Founder & CEO, Digital Nest Info Media Pvt. Ltd.
Bridging the Supply-Demand Gap
During his endeavors as a digital marketing trainer, Sandeep realized that the flourishing digital marketing industry is in dire need of competent professionals. He also noticed the youngsters in his friends & family circle hunting for a job. Determined to bridge this huge gap Sandeep instigated the first batch of Digital Nest on November 2012 with zero capital. He boosted his students\' confidence with incredible training and various job oriented programs like mock interviews and resume profiling.
Confident Sandeep collected the fees only after the students got placed. This turned the former students into Digital Nest\'s advocates and soon the second batch was flooded with enthusiastic students. Sandeep invested the revenue earned from first batch right back into the second batch to further improve the quality of the academy. Everything went uphill from there and the academy is growing up ceaselessly ever since. Their tremendous growth is evident from the fact that Digital Nest is the only academy charging Rs.18,500 and still have full batches beside NIIT.
A Better Tomorrow
Having trained 220 students in the last 10 months, Digital Nest has set a goal to train 500 people per year. The company plans to develop a free job portal exclusively for digital marketing jobs. Currently, Digital Nest is keen on developing their blog where case studies are constantly uploaded. The company has solid plans to conduct a digital marketing assessment test and provide a certification on successful completion. Digital Nest aims to expand to Bangalore and Chennai eventually, as they see abundant market opportunity in those areas. The company\'s focus is more on exploring ways to maintain their reputation and standard revision of the product, rather than earning money. Hence, the company spends weekdays on R&D and contacting corporations to recruit their students. Digital Nest is also planning to start an e-Learning platform where students can go through the videos module by module and they can attend assessment test within the website.
Sandeep Santhosham, Founder & CEO
As the promotional strategist of Digital Nest, Sandeep is responsible for training and business session. He leverages his expertise in digital marketing to coordinate simple yet effective contextual interventions.
Advanced Digital Marketing, SEO, SEM & SMO Training, Google Analytics, E-Mail Marketing, Affiliate Marketing, Online Reputation Management and Viral Marketing.