Wittyfeed.com: Meet The Fastest Growing Content Company On The Globe

Date:   Friday , April 01, 2016

It\'s 3:30 AM in the morning at WittyFeed headquarters. For the team and the co-founders, this is the fourth sleepless night in a row. Everyone is worked up and there is tension in the air. The traffic is rising by leaps and bounds on their website and with the current infrastructure it seems impossible to pull it together. \"It\'s good to have problems\", said Vinay Singhal, Co-Founder & CEO, WittyFeed. And the team doubled up the effort in no time at all. This isn\'t supernatural, that\'s how a team of 50 is scaling to become the world\'s second largest content website. In a matter of just 18 months, traffic on wittyfeed.com has been taking giant strides. From zero to more than 115 million unique visitors every month was a breakthrough, not a single day affair. From India to the world, WittyFeed is the first Indian website to rise to the rank of 172, according to the Alexa certified ranking. All these big numbers are fetching them great fame and giving competitors goosebumps!

Ushering Content to Right Masses

\"The content industry has always been gigantic, but we identified problems. Great content was being created but had no audience. Influencers had audience but not the right kind of content and also no way of monetizing their audience. We brought three great realms of the content market together- creation, distribution and consumption. And that\'s how WittyFeed as a platform came into existence,\" expounds Vinay Singhal, CEO, WittyFeed. WittyFeed is a platform where anyone who is a newbie in the writing world can come, write and be read. Vesting keen importance on producing first and fast content, WittyFeed has built a set of tools that help it to locate quality content, while its adept in-house team who revises content strategy every fortnight formulates new ideas that would empower it to hack the virality. WittyFeed\'s writers who have a pulse on what is trending, ensure that the viral content they write generates clickability and is sharable. This is further boosted by the company\'s enormous network of publishers (6000 people strong) who can further ascertain that the content reaches to the right masses.

WittyFeed grants an access of its platform to the brands, through which it touches the lives of 115 million people all across the globe on a monthly basis. \"We know our audience well and that is exactly how we can make a brand reach the masses. We endow them with a sustainable ecosystem that encompasses writers, publishers and readers,\" expounds Shashank Vaishnav, CTO, WittyFeed. Having clear understanding of the modern technological advancements, the company has proven its forte in all major technologies and is completely focused on being the forerunner as per the industry standards.

Touching Lives Globally

Being world\'s second largest viral content company that goes head-to-head with buzzfeed, unsurprisingly WittyFeed is also the biggest client of Google in India. In fact, Google has appointed a dedicated accounts manager exclusively for WittyFeed\'s gigantic story sharing platform. \'Noting that content generation in abroad is more spaced out and can be about anything, nearly 85 percent of our traffic comes from U.S., UK, Canada and Australia, whereas in India the content has started to spread it\'s wings and is consumed in the form of listicles and videos,\" remarks Parveen Singhal, COO, WittyFeed. Nonetheless, WittyFeed is thrilled about the fact that it gets to touch lives on a global level. Actually, it is the only website from India to be among the top 75 most read websites of U.S.

Relishing the Winds of Fortune

The founders Vinay, Shashank & Parveen embarked on this venture in 2012 with a Facebook page called Amazing Things in The World, which garnered millions of fans within just a month. It was the foremost spark that lit the blaze of attention and activity that culminated in WittyFeed\'s incredible entrepreneurial debut. Determined to monetize these Facebook audiences, the flabbergasted trio started a website with the same name and created content accordingly. Monetizing through ads back then, WittyFeed realized that there are a lot of publishers who had a sharing platform but lacked content that could help them monetize their audience. And then, there was content that had the potential to go viral but it did not have the access to the platform that could catapult it.

Facing the similar problem, they determined to fill this void once and for all by building WittyFeed in September 2014, with a network of publishers who could find the right kind of content for their audience. This network of more than 6,000 publishers was later christened as Viral9, a unique content distribution channel. Within one year, the page views leapt from five million to 400 million a month, the number of publishers grew and content was more in demand. Consequently, WittyFeed decided to crowd-source and thus WittyFeed metamorphosed into a platform, so that anyone who wishes to write can be read. Today, WittyFeed is the world\'s second largest viral content website, which is among the top 200 websites in the world, top 75 most read websites in the U.S. & India and top 25 in UK.

WittyFeed 2.0 - A Class Apart User Experience

WittyFeed currently levies its interest primarily in crafting tools for writers as well as publishers. The company\'s soon to be launched platform - WittyFeed 2.0, will be a much improved platform for bloggers, where content curation will be accomplished in a matter of seconds. Likewise, story creation process will require just a simple action of drag and drop. WittyFeed 2.0 will also bring to it\'s readers a class apart user experience, where they can personalize their feed as well. In the same vein, for publishers, the company will be introducing a dashboard where they can find content of their interest. \"We are building tools that will help them know what to post, when to post and how to grow as an influencer as well,\" explains Shashank.

A True People\'s Company

\"We only focused on building a great team, great product is just an eventuality,\" says Vinay. The company has a team of 50 and more than 50 percent of them are not residents of the city of Indore. They all live in WittyFeed house where they are considered as an integral part of the family; a family that eats together and stays together. Lunch is always on the house.

Despite its flat hierarchy, everyone understands their responsibilities well. WittyFeed\'s hiring process always considers degree as a secondary recommendation; the first being passion and the ability to push limits. Also, the company restricts itself from hiring people who are experienced. Freshers are its first pick. The culture strongly promotes freedom so that the employee discovers his/her own passion, rather than being told what to do.

Fervent to advance furthermore for an exponential growth, the hitherto bootstrapped WittyFeed endeavours to raise funds. The company\'s future roadmap involves the journey of being the world\'s largest viral content company. WittyFeed wishes to setup its offices in U.S., UK and Singapore as well. \"We are looking forward to expand and settle a full-fledged office in U.S., hiring a great team, especially an international sales team. We are also working in the direction of team expansion and incorporating technologies and tools that will revolutionize the content domain on a global level,\" concludes Parveen. Creating positive ripples all around the world with an energetic team, the day doesn\'t seem too far when WittyFeed\'s dreams will transpire into reality.


Key management

Vinay Singhal, CEO
Best known for his passion, innovative ideas, urge for perfection and desire for excellence, Vinay is a visionary and a social activist at heart. He dreams of an ideal India and believes in being the change agent.

Shashank Vaishnav, CTO
Spearheading the technical operations, Shashank kick started his entrepreneurial journey during his first year of college. He leverages his vast expertise in diverse programming languages and cloud to constantly scale and build the infrastructure of WittyFeed\'s products.

Parveen Singhal, COO
Administrating social media, content and traffic acquisition at WittyFeed, Parveen is a quality freak with commerce background, whose expertise spans from finance to social media to operations.