Focus Softnet Fz LLC: The Juggernaut of the Mobile Application Realm

Date:   Tuesday , January 27, 2015

The recent Forrester Research (2014) showcases a massive increase in the innovation in the world of mobile apps and according to the study;the app market is estimated to reach $38 million by 2015.Yes, and particularly, enterprises are witnessing a huge transformation, where their basic function of interfacing with systems data to core functions of executing decisions have started to breathe through mobile apps.Thus, with the mobile apps seizing more criticality, the market is thrusting towards founding innovative ways to provide real-time information to users and enable a seamless transition of the UI (user interface) between devices, be it native PC based applications, web applications or mobile applications.Born with innovation embedded in its DNA, Focus Softnet Fz have excelled in becoming the perfect partner in providing ahead-of-the-technology-curve experience to people and its happy customers across the globe attest the fact of getting flexible-on-the-latest-platforms mobile applications at a value-for-money approach.

Incepted in 1992, Focus Softnet Fz LLC has been celebrated for its legacy of providing unique functional, scalable and highly configurable software systems and is positioned second-to-none in implementing the same avant-garde approach in the realm of mobile applications. The brand is the first to introduce GUI-based (Graphical User Interface) system on a DOS platform and with nearly 1 million users spread over 45,000 customer organizations across 17+ countries, Focus is successfully pioneering systems technologies. The company\'s strong product portfolio is massively augmented by its mobile applications, as almost all the products of Focus has been developed and are available with fully integrated mobility solutions built to the highest standards. Focus, with the support of its backbone – the personnel who are equipped with wide and diverse expertise, has weaved a unique strategy of crafting its solutions, thereby positioning Focus as the preferred choice in all its geographies.

\"The apps development follows the same strategy and integrates seamlessly into the entire technological ecosystem of the client organizations thereby providing a unified and holistic solution to clients. Focus\' plethora of solutions is also happy to synergize with a vast variety of systems already deployed in client environments ensuring that we minimize redundancies,\" states Mir Hasnain Ali Khan, Chairman, Focus Softnet. Focus\' differentiated mobile apps\' portfolio includes the Focus 8 Mobile App, launched recently, with capabilities of data analysis & business intelligence,and is integrated with workflow management and authorization capabilities to transit seamlessly across platforms. Other apps manage the healthcare & hospital management systems and sales & CRM applications, real estate facilities management systems and others. Focus eRMS provides restaurants with a complete end-to-end digital experience from table reservations management to digital menus with integrated ordering capabilities and a direct link to the kitchen. Focus M-POS is a point of sale app managing physical and e-commerce stores with accessibility and navigation, thus optimizing store access on mobility.

Besides, Focus provides different, yet similarly powerful solutions that lead the company to stand as a backbone for SMEs as well as corporates alike. Corporates enjoy their set of Focus\' solutions through multiple role & user specific dashboards, integrated business intelligence platforms and intelligent reporting engines while SMEs benefit from simple, easy-to-use interfaces offered by the brand. \"Our approach has also made us a preferred choice for local organizations to maintain statutory compliances and for global enterprises that require local expertise to consolidate local operations into a global & unified platform,\" adds Hasnain.

Surpassing the Growth Hindrances

\"The meteoric growth of Focus Softnet across the globe has been seen mainly through word-of-mouth referrals and Focus prides itself in growing its market share mainly through customer testimonials, referrals and goodwill,\" proclaims a proud Hasnain. But according to him, the same proud track of history is attached with a challenge of its potential clients not being associated or connected with existing customers. However, the company has embarked upon a journey of worldwide recognition through its presence in exhibitions & tradeshows and through its publications (like Focal Point), and is slowly overcoming the aforementioned challenges.

Focus houses a workforce of over 800 best minds amongst whom exist some of the finest people in the trade, positioning the company amidst eminent names, and boasting of lowest attrition rates of the industry with average tenures of over 5 years thanks to a transparent & flat structure, delegation of authority & decision making and rewarding work environment, making the company a desirable place to work.

A Look into the Future FOCUS

With vertical & business-specified solutions, Focus has been ruling several key industries and has architected future strategies of enriching digital paperless office or Document Management domain with more solutions, hospitality sectors with hotel management solutions, GPS based tracking system solutions, and secure ERP deployment platforms and networking systems. Headquartered in Hyderabad, this multinational organization today has 26 offices across the globe, and intends to expand even further.

Panel

Solutions:
• For Enterprises
? Focus 8
? Focus i
? Focus CRM
? Focus PMS
• Industry Solutions
• Solutions for SMEs
• Mobile Apps
? Customer Self service
? eRMS Customer &Server Apps
? Focus i Mobile
? Focus M-POS
? Inventory App
? Web Apps
? PC Apps

Key Management<./b>

Mir Hasnain Ali Khan, Chairman

The visionary behind Focus, Hasnain has been spearheading the development team since the inception of the company. Hasnain has been highly acknowledged for his technical expertiseand business acumen.

Clients:

Hercules Sport International, Sri Chaitanya Techno School, ITC Ltd. (Agri Business Division), Bahrain Air, Gulf University, Pai International

Achievements:

• First in India to develop a GUI based ERP application on DOS
• First Indian company with an office in Dubai Internet City
• Consistent R&D based technological advances from DOS to Windows, Web and Smart Device Applications using MS Visual C++, MS .Net and Java

Offices: North America, Indian Subcontinent, Middle East & Africa, Asia Pacifica and Australia & New Zealand