Winix Technologies: Creating a Connected Music World through a More Reliable Wi-Fi
Date: Wednesday , October 12, 2016
Despite having the third largest pool of electronic scientists & engineers, our country is still unable to convince the world to buy an engineering product with \'Made in India\' label without scepticism. Forget export! Even Indians prefer international consumer products, as they believe that the performance of Indian brands is inferior to international brands. Born as a brainchild of Subhajeet Roy (CEO) with the vision of breaking this mentality by building genuine engineering products out of India that are at par with the quality of international standards is Winix Technologies, a smart Wi-Fi product company.
Earned 10+ years of experience in the wireless audio realm during his endeavours as the Director of Engineering at Bridge Co & SMSC, Subhajeet felt diverted when SMSC got acquired by a larger entity with vast portfolio of products. Embarked on his entrepreneurial venture in 2015 to embrace free thinking, his vast experience in working on other platforms which deliver similar products, coupled with the knowledge he gained by visiting innumerable technical shows worldwide throughout his career helped Subhajeet to pinpoint consumers\' challenges. However, it wasn\'t easy for him to convince the investors in India & abroad that a perfect engineering product can be built fully from India, without any external help. And Winix had to prove its engineering capacity to the international investors in a very limited time.
Fortunately, assembling a team of world-class engineers helped Winix to keep up the promise and win sufficient investment from a renowned Japanese company that has been in this business for over 30 years. \"We don\'t see them just as investors, but also as partners. They help us in building our product\'s quality,\" proclaims Subhajeet. Witnessing an aggressive 50 percent growth for the past few quarters, today Winix is showering in appreciations internationally for solving the biggest headaches of the wireless industry through its state-of-the-art interference detection & avoidance algorithm and ultra-low latency algorithm, which make Wi-Fi a more stable & steadfast solution.
The ultra-low latency streaming solutions pioneered by Winix enables users to simultaneously view the video on TV, while hearing the audio through headsets. Nobody was able to build such a technology, since it has to be done quickly in order to find the sync between audio & video. \"We bring in the experience of what others lack and build on top of it,\" remarks Subhajeet. The company\'s user-friendly devices will directly connect to the user\'s home access points and thus to internet, and enable users to stream music not just from other electronic systems (laptops & smartphones) that are connected to the same access point, but also from music service providers like radio & sound clouds through its speakers.
Currently providing hardware and software solutions to international tier-1 brands on a royalty-based model, Winix\'s will cater in a per unit basis when it hits the market with its B2C plan of launching its wireless headphones and speakers (X-Series). Winix is coping up with the challenge of rigid import/export related policies and scarcity of good quality engineers in India. \"Our engineering curriculum lags behind the international education systems and not up to the mark with what the industry needs. Hence it takes ample time (six months) to train them in order to empower them to compete with international players and derive good quality code from them,\" opines Subhajeet. Constantly on the look out for more engineers, Winix encourages its people to put their best foot forward by keeping them content with a salary that\'s above the industry standards.
Winix\'s upcoming product is WI-MESH, a Wi-Fi based mesh network for M2M & IoT providers, which is designed to cover a humongous area of more than one kilometer. All set to be launched in the Indian market next year, it can connect plentiful of traditional devices to the cloud and capture analytics from those devices, which will be sold to customers on a subscription basis. It is designed to connect up to 1024 nodes in a stable mesh and its intelligent algorithm allows users to reconfigure the mesh when needed to get best available throughput. The company anticipates immense potential for WI-MAP, its location-based IoT analytics service, which allows retailers to hit more sales and higher revenues with its unique tracking and analytics. Winix is also building a video system, which is currently in stealth mode, but still proved to be one of the best, just as all of its other products.
Subhajeet Roy, Founder & CEO
Having over 14 years of experience in designing Applications and Products on different platforms & various technologies, Subhajeet has contributed to the development of VAS application which can deliver Rich Media Contents to the Handsets. He has also designed and developed a Wireless platform (JukeBlox2) which is believed to be industry\'s most comprehensive ThreadX based Digital Media Player software/middleware development platform.
Ajay Singh Kathat, Chief Technical Officer
Having over 15 years of experience on Product and Mobile Handset Design, Ajay previously worked as Senior Engineering Manager at Samsung India and Microchip Technologies. He bring along an extensive knowledge and experience in Wifi, Bluetooth and Zigbee based platforms.
Ajay bring years of technical expertise in Wifi , Bluettoth ,Internet of Things , Wireless Streaming ,Android Native Handset Platforms .
• WILLP - Wireless Intelligent Low Latency Platform is a unique ultra-low latency audio streaming platform designed to provide a complete wireless solution for Home Audio Systems and Professional Conference Systems. With WILLP-Multizone, you can stream your music to up to 64 speakers in Sync and experience your music throughout your home.
• WI-Mesh - Wireless Intelligent Mesh Platform for IoT & M2M
• WI-MAP - Indoor Location based Cloud analytics platform