SG Analytics: Providing not just Market Research but Knowledge Research
Date: Friday , June 06, 2014
Globalization has driven organizations to cross boundaries in order to survive as well as expand into new territories. Many companies carry out their expansion without conducting a proper study, but a few intend to do a detailed market analysis for better business and growth prospects. This is where research firms come in, providing insights for informed decision making. While most of the research firms will sub-contract your research work either to a third party or a body shop, it is rare to find a firm that takes complete responsibility with no third party or body shop involvement. One such organization is SG Analytics (SGA) - a Pune based Knowledge Process Outsourcing (KPO) Company with offices in Hyderabad, London, Zurich and New York.
Founded and led by Sushant Gupta, SGA offers end-to-end customized research in a white-labeled manner to diverse clients in the field of investment research, business research, market research and data analytics. SGA initially offered a large part of its services to the financial services industry, but today it provides expertise to other industries ranging from global market research firms to corporate enterprises in the US, Europe, the Middle East and APAC.
The company provides tailored research through a unique blend of domain knowledge, specialist experience and customized processes that cater to the particular needs of its customers, which includes market intelligence insights and research on competition, industry or sector. For instance, when companies seek to enter a specific market and want to check on the competitive scenario to device their market entry strategy, SGA helps them with the entire research & analysis for that specific market. \"Data is our key to success. We analyze the data and create an algorithm that provides specific insights, which are highly valued in the industry. Our solutions are not only cost effective, but are also complete research products, that could even be shared with the end customers of our clients\" says Sushant. Today, SGA has emerged as one of the leading KPO providers in India and has become the preferred research partner of its clients. The company�s diverse capabilities, cross-disciplinary expertise and in-depth knowledge of various industry verticals enable it to conduct robust research and its clients realize better efficiency.
When a company\'s service offerings have the potential to impact another company\'s future, it is important to have a value system and goals aligned with that of its clients. In order to do so, SGA has built a strong framework that drives the entire company, consisting of people who believe in themselves and align their vision with that of the company\'s. SGA provides an independent and supportive work culture encompassed by strong ethics for its employees.
The challenging and ever expanding competitive environment encourages the team of over 400 employees to be more productive and innovative in their ideas. \"Our people, our process and our overall vision to provide an end-to-end solution to our clients is what differentiates us from our competition,\" adds Sushant.
India has always been a nation of technology providers rather than technology users themselves. However, Sushant wishes to bring about a mindset change and utilizes a wide range of technologies and knowledge management tools in order to improve the company\'s productivity.
This along with an intensive training calendar enables SGA\'s employees to expand their knowledge base and in turn helps the company to have a wider context as compared to other vendors, who have a tunnel vision. Hence, SGA\'s edge over its competitors in this respect should help it to continue evolving as a knowledge company, all the while maintaining its current growth rate of 40 percent.