Mouser Electronics: The Global Bellwether of NPIs

Date:   Monday , November 23, 2015

The overall global sales of semiconductors have been saturated with declining PC sales and Chinese Yuan\'s devaluation to dollars. But thanks to ecumenical growth of mobile sales and dollar\'s elevating vigor against Euro, semiconductor distribution sales is tipping at 16 percent growth in the recent survey by DMASS. Though a sheer number of semiconductor manufacturers have a steady decline rate in sales, but empyrean is the circumscription for distribution companies. Yet, there are remotely a few distributors who provide the next big thing NPIs (New Product Introduction) in the market that has huge demand, amid this current steep stock crisis.

But a 1964 born distribution company, Mouser Electronics, a part of Berkshire Hathaway family, tackles this NPI stock with more expeditious distribution and worldwide reach, through an e-Commerce distribution model with a gargantuan state-of-the-art warehouse operation.

Catering Market Needs with Trendy Implements
Representing more than 550 manufacturing partners including Texas Instruments, Microchip, Intel, Maxim, Molex, and others, Dallas-headquartered Mouser is home to over 1600 employees delivering newest semiconductors & electronic products in-a-day or within 1-4 days, processing most of the orders within minutes. We make it a priority to stock and distribute the newest products to give our customers a speed-to-market advantage, working in close partnership with all our manufacturer partners providing the most expeditious and most facile access to the industry\'s most incipient technologies, explicates Mark Burr-Lonnon, Senior VP, EMEA & APAC Business, Mouser Electronics.

Marking a vigorous presence amongst its competitors with concrete fixates on NPI and minute/medium volume, Mouser believes in distributing promises without commixing up different service offerings in each area. With a comprehensive multi-lingual website that is abode to a wide range of semiconductor products and services withal cater to a few handy implements such as BOM (Bill of Materials), which sanctions customers to upload their materials and receive real-time pricing & distribution, Project Manager and Cart/Project share make it simple for engineers and buyers to preserve project and apportion instantly. Along with its different search options for latest products and technologies, additionally avails Multi SIM BLUE implement, introduced in partnership with National Instruments, which is a circuit design tool to provide engineers with a simulation environment utilizing Mouser\'s wide cull of products the most incipient in analog & commixed-signal ICs, passive components, discrete semiconductors, power management ICs, connectors, and electromechanical components.

Making World its Locale
Along with a world-class senior management team that guides the overall strategic direction and vision of the company, Mouser is fortified by dedicated managers who supervise and direct its employees in 21 locations. Many of the employees have previously worked with industry giants. Withal, to promote the in-house aptitudes, Mouser homes an online training school designated Mouser University where employees can take up online courses to ameliorate communication and leadership qualities. Mark integrates, At Mouser, our employees aim is to accommodate our customers with best-in-class accommodation which is the key part of our business including our localized approach. We genuinely do believe in the adage that time is money. For convenience, we offer facile online ordering and product documentation on the web.

Leading the Charge
With many blue-chip companies pouring in their funds in IoT and connected cars; semiconductor and electronic component market has an effulgent future ahead. Without being far behind in this market space, Mouser is preparing for the fore casted growth with 250,000 square feet onto the large corporate headquarter and distribution centre in the U.S. making it 742,000 square feet with supplemental inventory and further ameliorating distribution capabilities. Through integrating 800 new customers every day and concentrating more on marketing & high-service approach to retain customers, Mouser is for distribution with its more expeditious and hazard-free distribution model.