Clearpath Technology:Leveraging The Prowess of the Internet
Date: Thursday , November 08, 2012
Every single time one needs an opinion on a buying decision; they refer to a search engine. Be it buying a cell phone or selecting where you will have dinner tonight, almost all our decisions are affected by the results that appear on search engines. In fact almost 64.9 percent of internet users use search engines to look for a product and 55 percent of the purchases made online are through the sites that are listed at the search engine with a higher ranking. The names that appear as the top results win a large share of the market pie. But how do some websites make it to the top while the others lose? The answer is Search Engine Optimization or SEO which today is an indispensable requirement for any business. This makes the SEO a highly sought after industry. However, the technology used for SEO is one that can be grasped easily by individuals. This gives rise to a host of freelancers who do internet marketing individually thus making it an unorganized sector.
In the year 2004, a young BE student saw a vision of creating a substantially big business in this unorganized sector. Deepak Bansal is your quintessential 20 something. He is polite, motivated and looks like any other tech enthusiast. But what sets him apart from the rest is the fact that he is the founder of a unique company that is transforming the SEO industry. He founded Clearpath Technology to help businesses leverage the power of the internet. Along with his team of professionals and experts who are matchless to the other SEO service providers they analyze and develop various strategies to enhance their clients’ web presence and also help increase traffic to their website.
The seed was sown in Bansal’s mind when he realized that the internet was a growing monster. With approximately two billion people online, thousands of businesses now have an online presence. But unless their websites appear prominently on major search engines, they cannot tap into this vast community of netizens. This is where Bansal positioned Clearpath. He began doing SEO which helped search engines find and rank website higher than the millions of other sites in response to a search query. The company today has more than 3500 ‘happy’ clients who have benefitted from Clearpath’s technology.
Clearpath had a modest beginning with as few as four employees but has now transformed into a market leader and employs more than 600 employees across major Indian cities, Delhi, Gurgaon, Noida, Mumbai and now Bangalore too. Headquartered in New Delhi, the company was originally focused on SEO. With the advent of time they understood the new demands of the industry and added other tools of internet marketing to their repertoire.
The Internet Marketing industry which is a whopping $14 billion today witnessed a sudden spurt owing to the drastic increase in use of internet. Search engine marketing as a domain is most dominating in internet marketing and grasps a share of over 50 percent in the total business. Its ability to drive direct traffic and thus direct sales makes it all the more important. Clearpath could sense this change in trend and thus steered itself towards internet marketing, a wide-ranged phenomenon which uses SEO in addition to other web marketing tools to attract the attention of potential customers and also search engines. Clearpath’s existing SEO expertise helped them become game changers in the field of Internet marketing as well.
They also moved with the times and understood the value of sites such as Facebook and Twitter which today are an integral part of any internet marketing campaign. Tapping into these new modes of marketing gave them the much needed edge against their competitors. They now offer a bouquet of services right from pay per click, social media, local listings and reputation management. Clearpath has been able to harness the industry better than any other player in the market and is working towards creating a substantially big business within its sector. The company has also deservingly won several laurels in the sphere of online marketing. The recent honor awarded to them is the ‘Internet Marketing Company of the Year’, 2012 by a prestigious publication.
Love thy client
The company understood that a 50 year old businessman who runs a rather traditional business will not know the value of internet. Also, a small startup will suffers if its website is not picked up by search engines. It is the work of an SEO provider to assist their clients by leveraging the power of the internet. Clearpath does exactly this. Focusing on Small and Medium Businesses or SMBs, the company helps clients spread across the U.S., United Kingdom, South Asia, India, Canada, Europe and Australia to make use of the vastness of the internet.
Bansal, a passionate entrepreneur, convinces his clients about the use of SEO and online marketing techniques. Several of his clients who were unaware and unsure about SEOs have benefitted immensely from the technology and today do not shy away from recommending the company to others. Raghvendra Agarwal, director of IRG World, a corporate leasing company exclaims that he was not very sure of the results that Clearpath Technology could bring to his company. But he was pleasantly surprised when Deepak’s ideas helped his company. This is not an isolated case. Clearpath replicates it with almost all of its clients.
The company’s tendency to retain the clients by providing the best of services has been the key in its success. With the services extended in complete internet marketing domain, Clearpath is a one stop solution for any internet based business.
To build a successful company like Clearpath is no ordinary task and their approach needs to be unique. Since a majority of their clients are based outside India, the round the clock work becomes all the more important. The company is dedicated towards its customers and do not give them a chance to complain. On the contrary their clients praises about the way Clerapath’s team interacts with its cients. Rebekah Fensome, a UK based life coach and a long time Clearpath client says that the team keeps her updated all the time. She also adds that her mails are answered almost immediately.
Making 3500 clients happy is not an easy task for any organization. But a personal connect with their clients makes this target attainable. Clearpath focuses heavily on building healthy customer relationships to better comprehend their needs and expectations. “We started with small scale companies, worked together, communicated on a daily basis and in a sense grew together,” says Bansal.
People centric company
A company can grow only when its core strength, its people truly believe in it. In today’s professional world, switching companies within the same industry has become a norm. But Clearpath boasts of several of its original team members still being with the company. Their dedication seven years back has not waivered and has now transformed to confidence in the company. The company values its employees and works towards creating a positive environment for them to work in. Clearpath also believes that a company is only as strong as its weakest employee and thus gives importance to hiring the right talent. To work in the internet domain, you require the perfect skill set. The company has worked hard towards recruiting talented people to work for them. After having tasted success in the NCR region they have moved their quest for quality to Mumbai and Bangalore where they opened offices in March and September 2012 respectively. They believed that every region has its own culture and it would work better to have region specific employees who would connect better with the clients. Most of their back end work is done from their head office in Delhi and the new offices in Mumbai and Bangalore comprising mainly of sales teams. The company also has plans to expand to Chennai next. With major business developments on their roadmap ahead, the company still has a long way to go according to Bansal.
Company with a heart of gold
Before you pin down Clearpath as an aggressive business focused only on monetary growth, think again. The humble company understands that it owes its success to the society and thus wants to give back to it. They are big on Corporate Social Responsibility. They have set up various eye and diabetes camps. But a truly unique achievement of the company which cannot be lauded enough is their effort to enrich the lives of physically disabled individuals. The company employed three such special people and has trained them with the necessary domain knowledge. Clearpath believes that physical disability is only a minor setback and not a major deal breaker for them as employers. They want to train such people to give them a fair chance at living a life with dignity and financial security.
The company aims at leveraging the power of technology to help its employees provide more accurate and effective output. They are also planning to foray into mobile SEO which according to the company is going to grow into an important domain in the next few years. The company is also set to expand its business to other countries such as Dubai and Singapore within the next year since these are extraordinary business cities.
With a motivated team, plans of expansion in sight, loyal customers and their heart in the right place, Clearpath Technology can only pave its way upwards. Bansal’s vision of helping businesses gain high visibility on the internet is growing by the day and working towards paving a road to its clients success, thus justifying its name.
“I have been dealing with Clearpath Technology for almost four years & during this time have found them to be extremely reliable & professional. They have been the backbone of our business promotion across four separate businesses & they continue to deliver on their promise. I was skeptical at first being that I am located in Australia, however their commitment to ensuring our businesses have ranked well on the key search engines has negated any borders. Thanks again and I would have no hesitation recommending Clearpath Technologies to anyone interested in their services.”
Andrew Lawson, Owner of Sign A Rama
Salisbury a collection of hundreds of full-service sign stores
"The results have exceeded my expectations. Whereas before I was dependent on being found through a web portal featuring my competition as well, my clients can now get in touch with me directly. I am very pleased."
Rebekah Fensome, Owner of RebekahFensomelifecoah.com
a life coaching service that also provides Yoga Camps in Ibiza and U.K