worxogo: Unlocking Utmost Potential of Enterprises with Sustainable Business Gamification Solutions Date:   Thursday , January 08, 2015 While undergoing large scale transformation, it is common among organizations to engage consulting firms to effect the change. A detailed study of the needs is done, a strategic approach is employed and a strong technological base to the solution, configured. And yet, these efforts deliver results, in part, that are difficult to sustain. Those can only be attained through continuous improvement and reinforced with constant engagement. Hence, worxogo, an enterprise gamification application provider, blends robust consulting expertise and an innovative technological framework with principles of behavioural design to accelerate and sustain achievement; thereby dialling up engagement levels significantly. On-Trend Applications The Bangalore-based company founded in 2014 brings together a deep understanding of the business world with enterprise gamification to deliver breakthrough outcomes; thus justifying the name worxogo - a combination of work and xogo (meaning game in Galician). \"We provide a set of technologically enabled solutions embedding game design and mechanics that plug into business processes and serve as gamified applications. Our currently popular applications include pipeline management application, back office productivity tools and gamified portals for cost reduction and innovation,\" says Ramesh Srinivas, Founder & CEO, worxogo. Amidst other companies that limit gamification\'s potential to just deploy game apps, worxogo\'s enterprise gamification understands intrinsic motivators as well as engagement factors and leverage technology to build programs that drive collaboration, engagement and ownership. Moreover, worxogo aligns technology and engagement with business drivers. The company\'s valuable proprietary assets including MoBe� (motivation & Behaviour) maps and Aligned Action Framework ensures that the company delivers on the promise. Done correctly, business outcomes can be driven through an organizational cultural transformation. Promoting Innovation & Synergy The out-of-the-box offerings from worxogo enhance the performance of the users. worxogo\'s gAnalytics Lab (gA) supports decision making at operational and strategic levels within an organization. Game metrics track player behaviour and measure attributes of objects including total play time, daily active users, progress made, to name a few. While gBehavior Lab (gB) develops tools for deeper understanding of workplace behaviours and motivation, gConsulting Lab (gC) blends consulting methodologies with game design and engagement to develop holistic solutions. Driving gamification enablement for clients, the gDesign and Development Lab (gD) develops game design and game scripting technologies. \"The synergistic amalgamation of these leading-edge labs empowers us to generate breakthrough innovations. Having innovation and collaboration as a part of our cultural DNA, we also involve clients to co-create solutions,\" says Ravi Bhamidipati, Founder & President, worxogo. Enabling Long-term Commitment worxogo deploys game analytics successfully through telemetry, meticulously analyses behaviours in terms of how employees play the game, what elements work and what drives engagement. Identifying these behaviours lead to desired outcomes and help worxogo to reinforce them. The approach can be fine-tuned and refined using this immediate feedback and information. It further provides critical input to continuously engage with target audience and helps to build and facilitate the segue to next logical level of progression. Thus, the next versions challenge players to \'level up\' after mastering the current level. Hence, worxogo\'s engagement with client is a long-term commitment to helping the organization achieve its objectives, unlike other finite gamified applications with one-off approach. This commitment has been magnetizing numerous clients, despite the nascence of enterprise gamification that consumes time to grasp. worxogo\'s transformative exercise often impacts many functions including HR, IT and sales. Hence, each of these functions needs to collaborate and achieve their strategic objectives. However, once the initial efforts start yielding results, it drives a more cohesive approach within the organization. Bridging Gaps between Work & Personal Milieu The company was conceptualized early in 2014 by senior professionals with extensive experience in business consulting, game design and technology including Rahul Sinha (Director) and Uday Manginapudi (CTO). While Ramesh Srinivas, the IIT & IIM alumni, endows the company with his profound domain expertise as well as clients, Ravi Bhamidipati, the recognized leader & published author, puts together an outstanding team and brings in his strategy & supply chain management expertise. The young company is enjoying the advantages of being small. worxogo has an open, transparent and flexible culture, where everyone is a stakeholder and evangelist. Ideas are shared across the company and everyone collaborates intensively. Workplace environments fall short of providing intuitive and absorbing experience that consumer technology and social networks have acclimatized people to, in their daily lives. As lines between work and home blur, the digital-savvy generations entering the workforce experience dissonance leading to increased disengagement. worxogo aims to help customers bridge this gap by harnessing the potential of gamification. Leveraging the power of technology, embedding design thinking and game mechanics into the very architecture of work, worxogo endeavours to transform the way work is done today.