Posiflex Technology: The Prime Contributor to the POS Industry

Date:   Friday , December 30, 2016

The Point of Sale industry is an indispensable part of the retail culture and if one does not adopt it, they will be left behind struggling in their swarm of calculators and post notes. Owing to its ever-evolving nature that brings in a new wave of possibilities, Posiflex Technology - a pioneer in global POS industry - entered into the market way back in 1984 and is now catering with high-end technology assets which smooth out the payment procedures as per the organizational requirements across the industries. Over the years, with a revolutionary technology plinth, reliable quality, and reasonable pricing, the company has bagged customer loyalty big time. This heritage organization holds more than 30+ POS patents for its product design in India, Taiwan, Australia, U.S., and Korea, apart from many awards that include RED DOT & Innovation Design for its Mobility products.

Inception & Journey

Posiflex products are sold since 2001 in India. Today, it is one of the largest POS vendors in the subcontinent with more than 50,000+ POS terminals installed across edges and corners of the country. With its standards catering to the global requirements and world class efficiency, Posiflex has carved a niche for itself in terms of reliable services, efficient delivery and effective ROI (Return on Investment). The technical assistance provided by the team at every step, the self-reliance enabled through its in-house manufacturing and design facility also take part in the quality assurance which has been an integral aspect of the organization\'s working ethics. No wonder the company has built a customer ecosystem worth being jealous of, which includes Shoppers Stop, Hypercity, Spar Hypermarket, Spencers, Westside, Star Bazaar, TPG Vishal Mega Mart, Domino\'s Pizza, Pizza Hut, Papa Jones, Nandos, Burger King, McDonalds ,Taj & Marriott Group of Hotels, The Chennai Silks, Pothys and RMKV Silks, to name a few.

Besides the software assistance, the company facilitates a quality range of POS Machines such as Fan Free Terminals, Touch Terminals, LCD Monitors, Cash Drawers, POS Printers, Pole Displays, Magnetic Stripe Readers, Programmable Keyboards & much more. Even though it\'s a little dicey to curate a non-standard Android platform for POS services, the positivity of Posiflex to invest heavily in R&D and optimize its dilemma is certainly an assuring step forward in scaling its sparkling product portfolio via Android-based products. \"Our products are sold by more than 400+ Channel Partners across India with more than 10 percent having frequency of purchase on weekly basis. We consider them as an asset to our company,\" asserts Baskaramoorthy. D, Vice President, Posiflex.

The Pathway Ahead

Posiflex currently has more than 65 professionals working in the organization for more than five years and their contributions towards growth have been very significant. The open door policy where anybody can reach anyone to express their views and suggestions depict the comfortable work culture and it also plays a vital role in attracting the right talent. Ever since inception, the organization has maintained its accelerated growth pace, 40 percent growth reported last year. Going forward, the company is working exceptionally well to maintain this aggressive pace. \"Our newly launched powerful POS hardware will be our focus to reach out to general retail shops apart from modern trade will be our new growth area,\" concludes Baskaramoorthy.