Kreativ Tech Solutions: Tailored Enterprise and Analytics Solution for SME





Kreativ Tech Solutions: Tailored Enterprise and Analytics Solution for SME Date: Sunday , November 23, 2014 The technologically converging world has created a visible gap between the pioneer\'s, followers and the laggards. The pioneers had a huge advantage about a decade ago, while the followers are now coming at par, but those who couldn\'t afford to jump on the technical bandwagon has left them not high but dry. Unfortunately, Indian SME sector has not been able to come out of the \"laggards\" tag. Though there is a silver lining in offer and the compliance to adopt technology is forcing the SME owners to re-think, re-align and re-position! That\'s the industry gap that Kreativ Technology Solution aims to fulfill through a complete package of Integrated Enterprise and Engineering Solutions. Kreativ management team underlines that the need of the day is to promote automation in entire product life cycle and the company strives to make this transition seamless to SME Firms. Enterprise Solutions are known in different technical Acronyms. Traditionally buyers know them as ERP, BI, CRM, DMS, SCM Analytics, PLM, Accounting Software etc. Kreativ has successfully tailored all of them and have positioned their product to offer a flexible and robust KREATIV ENTERPRISE SUITE ARCHITECTURE (KESA) - which is subject to quick customization! Kreativ acknowledges that each organization has it\'s own vision, business principles, operations style and product portfolio. Hence management does not believe in the \"normally accepted\" approach of FIT-IN-ALL Enterprise package. Kreativ has been a strong proponent of TAILOR-FOR-EACH-CUSTOMER strategy. Though the management team said that they have deployed the off -the-shelf package (OOTB), but the focus lies in serving customers with niche and unique business, manufacturing and operational needs. The Enterprise solutions available in India are facing the double edged sword of price and functionalities; the inexpensive ones lack the functionalities and stability, while the mature ones are way too expensive for the SMEs. As a consequence, the SMEs struggle to find an appropriate Enterprise solution which does not hamper its cash flow as well as provides them with the best solution for seamless business and engineering automation. PLM verticalof Enterprise Business is a different ball-game. Majority of Indian Manufacturers directly deal with Software vendors such as Dassault Systemes, Siemens, Autodesk and PTC for their PLM, CAD Design and PDM Softwares. Deployment and Support of these systems are, however, done by smaller software vendors. Kreativ has positioned itself in -Customization, Administration and Consulting - sub domains. Kreativ has successfully partnered with Dassault, Geometric Ltd and WaveAxis for end customer\'s PLM customization and Administration. Customization in PLM projects requires high level of skills, resulting into a niche market where only few companies have the required know how. Kreativ has positioned themselves in this sector. Kreativ is formed in 2012 by 5 members: Rituraj Singh, Amit Ranjan, Sandeep Kumar, GyanRanjan and Manish Nahar. Overcoming Challenges One of the biggest challenges of a startup is to keep a constant inflow of funds. To sustain in a competitive market one needs to keep on innovating. The significance of adding value to a product is continuous; a high level of commitment is also needed, which helps in retaining customers for the repeat order. \"To keep the company financially afloat healthy, we take utmost care in choosing the services we provide. The team comprises of graduates from IIT, IISc, IIM which lends the company a good credibility and weightage. We always target to have repeat orders as the cost of acquisition of new customers is very high for a startup\" adds Rituraj. With a high level of localization, standardization around Indian and global best practice, which includes cloud based solutions, Kreativ has succeeded in building a flexible Enterprise Architecture for Indian SME Sector.Advanced Analytics such as Predictive analysis, Demand forecasting has also helped in reducing customer\'s operational cost. Kreativ has the vision of providing a complete yet cost effective, flexible and seamless enterprise package to customers. Challenging as it may sound, but the new age ERP/PLM vendors such as Kreativ Tech Solutions have taken the mantle on them. Exploring New Vistas Kreativ has a varied client base from the likes of Dassault Systems, L&T and Volvo which gives them a industry-wide presence. While the ERP division of company has NITCO, Truthread and Omax - as few of the prominent client names. Kreativ team quotes regarding the most satisfying moment -\"Contribution to INS Arihant class of Submarines as the company\'s biggest and most satisfying achievement, since we were able to contribute to the nation in whatever small ways we could!\" Following the path of innovation, Kreativ is geared up to enter the Health sectorwith its social media Application \"Hellodox\". The mobile application is built to enhance the communication between various stakeholders in health sector.It is positioned in a way that doctors could communicate quickly-effectively-efficiently with each other and ultimately everyone benefits from the doctors to the patients.1000 doctors are already following \"Hellodox\" page in social media � as the part of Pre launch engagements. Kreativ is working relentlessly to fill the vacuum in the Indian service industry. Given the company\'s zeal to excel and technical prowess, success is not very far. Panel Offices Kreativsarg Technology Solutions. 101, Mangal Chaya, Near D-Mart, Ravet, Sec-29, Pune - 411044, India Key Management 1. Rituraj Singh, B.Tech( IIT), MBA( Michigan State University) 2. Amit Ranjan, B.E( DCE), MBA( Michigan State University) 3. Sandeep Kumar, M.Tech( Indian Institute of Science, IISc)_ 4. Gyan Ranjan, B.Tech ( IIT) 5. Manish Nahar, MBA ( IIM) Clients L&T HEG, NITCO, OMAX, Dassault Systems, WaveAxis(For AutoDesk), TruThread and many more Services 1. PLM 2. ERP 3. CRM 4. Business Intelligence 5. Cloud 6. Mobility 7. Supply Chain Analytics 8. e-Commerce