Powerweave: Providing Cost-Effective Marketing Automation and Personalisation through SaaS Date:   Monday , November 23, 2015 As human voice and face get superseded with a web or mobile page, the personal touch that is paramount for engaging and retaining customers is lost. Customers become just numbers and price becomes the main consideration in purchase decisions. Against this background, the world of digital personalization has assumed huge significance. 79 percent of companies in the U.S. are moving towards personalizing digital engagements. Understanding customers and their preferences, and then reaching every target customer with relevant content cost-efficiently is the major challenge. Marketing automation has been a blessing for marketing industry. Companies on this journey face significant problems and frequent failures. The lack of congruous way to integrate diverse data and converting that data into meaningful actions across thousands of customers is not easy. With mushrooming competition online, speed of engagement and differentiation of offering are vital to future growth. Solutions that offer differentiated content at scale and speed are rare and expensive. Powerweave\'s suite of solutions addresses this quandary of marketing automation. Powerweave was established in 2002 by serial entrepreneurs Rajesh Patel and Varshal Thakore in Mumbai. Through its marketing transmuting solution eWIZ, Powerweave forayed into marketing automation deploying SaaS based platforms and today serves over 500 customers globally. Offering a Comprehensive Automation Product A top 50 suppliers of promotional products and premiums in the U.S. faced the same challenge as so many businesses that are dependent on traditional channels like tradeshows and catalogs. How do you engage and win the omni-channel customer? The company was in urgent need to cut the cost of traditional engagement demanded by the plethora of resource & time that were going into the processes. With Powerweave\'s eWIZ multi-channel solution, the supplier was able to seamlessly integrate their print, digital, web and mobile channels, and bring down the cost of marketing operations by 35 percent. Concurrently, they were able to liberate valuable resources and focus on creating greater customer services and experiences. With Powerweave\'s cost efficacious marketing automation solutions, clients are not only able to reduce their time & cost, withal they\'re able to scale their marketing solutions. Rajesh Patel, CEO of Powerweave, expounds, \"Our customers come to us not just for systems but for consequential outcomes. We understand our customer\'s prospects and ascertain that we deliver quantifiable value to customers who invest in our solutions. Our products offer outstanding value and we work with our customers to ascertain that they get results. That coalescence of technology and results is our strength\". To organizations facing the challenge of converting data to consequential marketing and sales actions, Powerweave offers easy-to-use and affordable solutions that ensure quantifiable results. That too without requiring high-end skills. Powerweave\'s flagship product eWIZ powers large as well as growing digital business. eWIZ consists of custom web, mobile and tablet websites for customers - an enhanced digital catalog and campaign management suite for marketing teams to reach and engage with customers and a comprehensive social media connect, all feeding into a comprehensive analytics engine that provides authentic real-time analytics to facilitate customer-driven decisions. A command center to manage all content campaigns, contrivances and sites makes eWIZ easy to deploy and use. The Potency of Powerweave Servicing over 2000 B2B and B2C clients in the U.S. and UK, Powerweave\'s motto of \'Creating value by Design\' has generated value in terms of competitive advantage, cost savings and speed to market for its customers. That in part explains the company\'s high growth and customer retention rate. Rajesh says, \"Everything we do is aimed at creating utmost value for our customers. As a product company, we actively foster innovation and invention within a value framework\". A manpower of over 700 people with a vigorous commix of entrepreneurship, combined experience of over 100 years and execution skills besides technical expertise have been the driving force behind Powerweave. With its hasty growth from 15 people and four clients, to over four million jobs in just 13 years, it has been a major success story. This company\'s has set up and operates from a facility of over 40000 sq. ft. in Mumbai. Powerweave provides a structured skill enhancement program that consists of coalesced professional courses offered by third parties, on-the-job mentoring and in-house soft skills training. The company also conducts workshops and invites external speakers to interact with the management teams across a variety of subjects. These have availed the company to retain 80 percent of the senior management team for more than seven years. Moving Ahead Powerweave is focused on solving key questions that all digital businesses grapple with - How do you create the right insights from diverse data sets? How do you convert those insights into personalized content and engagements with customers across digital channels? How do you do this against a backdrop of lack of skillsets and limited budgets? How to help every company efficaciously use marketing automation & personalization and humanize digital engagements? Powerweave\'s future product suites aim to combine automate Predictive Analytics and Personalization for a B2B e-Commerce that is projected to reach $1 trillion by 2020. Panel Key Management Rajesh Patel, CEO A technopreneur and veteran in marketing and IT industry, Rajesh brings in a rich experience. He provides the strategic direction to Powerweave and its subsidiaries. Varshal Thakore, President With over 18 years of experience in advertising, graphics designing and entrepreneurship, Varshal brings in his exponential insights in the company. Office: Mumbai, London and Baltimore  Services: Marketing Automation solutions, Multi channel commerce platforms, Enterprise systems, e-Merchandizing services; transaction processing services