FruitBowl Digital: A Creative Powerhouse Where Passion Defines Success
Date: Sunday , August 28, 2016
Hypothetically speaking, we live in a noisy digital marketing era, where marketers tend to outshout each other in a bid to ace the competition and help their brands to seize people\'s attention. However, what the brands really need is smart, fresh ideas and strong communication. And needless to say, there is always a risk for the brands to fall prey to bogus marketers, to whom minting heaps of money becomes the lifeline. Not for the expert team of digital enthusiasts at FruitBowl Digital, since for them, enabling digital marketing and branding is a mad passion, rather.
In 2011, an epoch when the concept of digital marketing was still considered a prototype yet to be experienced with, FruitBowl was founded by two MBA-elites and industry veterans, Faisal Amin and Dedeepya Reddy, with the objective to create something amazing and beautiful that would help brands talk human. Today, it is a formidable name in the industry with a strong physical presence in five locations (Mumbai, Bhopal, Indore, Boston and France), 300+ marquee happy clients (that cover Tata, Reliance, Mumbai Metro, Mahindra and BMW), exclusive services and award-winning campaigns.
The Success Recipe
Incorporating a finest blend of diverse talents with unified vision and expertise in technology and execution, FruitBowl endeavors to proffer long-term digital solutions, which are further accentuated by its sheer dynamism, qualitative content and an effective communication. As a full-service digital first advertising agency, FruitBowl provides a wide range of services that include digital and commercial ads, marketing, offline communication and website updates, while all the solutions are designed to leverage brand experiences that connect through the most powerful platforms.
\"However, what sets us apart is our skill to understand what the necessity to strive for better is, and our perseverance to settle only for the best. We work systematically and always have a backup plan. We give a methodical and scientific approach to whatever we do,\" explains Faisal, Co-Founder, FruitBowl. Working with its clients as a unified business solution provider, the company strives to forge strong interpersonal relations with them to effectively understand their mandates, execute creative yet robust strategies and deploy a backup plan, whenever needed. The approach, in turn, reinstates the company\'s doggedness to walk the talk, irrespective of the tentative conditions, while facilitating FruitBowl to cover salaries, rents and a charting 100 percent+ year-on-year growth.
Accentuating the Creative Craftsmanship
The growth can also be credited to the company\'s team of 110+ young, enthusiastic and fresh professionals, spearheaded by Dilip Jain (Group Account Head), Rajdeep Patil (Design Head) and Marcos (Copy Head), Brijesh Solanki (Group Marketing Head) and the work culture that binds them together. A creative task/week encourages employees to discuss a breakthrough topic, while the activity lounge and several stress busters make FruitBowl a fun place that helps its employees to get comfortable in their own space, thereby fueling its freshness and creativity.
Not just an award-winning digital talent house, but FruitBowl has also emerged into an incubator for several digital start-ups like Utopian Media and non-marketing start-ups. The company is also gearing up to launch a new venture that aims to cater to the B2C needs by creating a data driven shopping ecosystem.
The expansion plans are big \"We are also eying at Dubai, a huge and scarcely explored digital arena, for our business expansion,\" concludes Faisal.